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ScrapbookDoor4 opinions and insight - our articles features and ramblings.
We explore performance marketing, AI, communications and optimisation.
Scrapbook - page 11
Meet Keeley Davies, PPC Lead here at Door4! Legend has it she once told a joke so funny that she landed herself an employed role at a marketing agency...
- Remarketing offers an all-important second (and third, fourth, fifth....) chance to connect with those visitors who have shown interest but haven't taken the desired action...
- Google is retiring several attribution models, including First Click, Linear, Time Decay, and Position-Based. But don't worry; this change brings exciting opportunities for better data analysis and decision-making.
- Find out what's going on at Door4. We're all about results. What worked in August 2023? Read on to see what our team has been working on and what had impact.
- Meet Damian McLaughlin, part of our busy Web Dev team here at Door4! After nearly becoming a physicist in a past life, luckily for us he ended up preferring coding to understanding the rules of thermodynamics.
- When we think about young adults as a target audience, the phrases ‘Millennials’ and ‘Gen Z’ are often used to group together the younger population as a whole, but is it right, or even effective, to use the same marketing techniques to target both groups?
- Meet Amy Parker, Account Exec Extraordinaire! If you need some tips for your next holiday destination, she's your gal!
- Have you ever wondered how you can better understand your audience and create more impact with your marketing?
- Go beyond the basics of GA4 and learn how to use this powerful platform in our new E-Book. Develop your paid media campaigns and CRO programme with the magic of analytics!
- Find out what's going on at Door4. We're all about results. What worked in June 2023? Read on to see what our team has been working on and what had impact.
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