Your customers want information fast. If the design of your website is confusing, they’ll go somewhere else. Creating instant clarity supports the human preference for instinctive decision-making and makes the sale.

The human brain is impulsive and favours speedy decisions, but it’s also highly emotional and loves a good story. Identifying the right words means tapping into the driving motivations at each point in their journey.

Structure and hierarchy drive the buyer journey from awareness to conversion. The human brain wants a fast experience, or one that feels fast. If the look and feel of your website is getting in their way, they’ll bounce somewhere else to spend their money.

User experience (UX) works rationally with theories of consumer psychology to optimise buyer journeys. Interesting, when you consider customers make purchasing decisions using ‘the emotional brain’.

The Door4 Mug shot interviews - as much as you can find out about Lisa in the time it takes to drink a brew.

Steph Bridgeman: Competitive and campaign insights from search listening | Ahead of her talk for Door4’s Decoding Digital, we caught up with the founder of Experienced Media Analysts.

Mark Wolstenholme: The impact of an authentic brand purpose on business performance | Ahead of his talk for Door4’s Decoding Digital, we caught up with an experienced brand and purpose specialist

Jamie Kelly: How brand can positively impact performance and vice versa | Ahead of his talk for Door4’s Decoding Digital, we caught up with SUN’s brand strategy and identity specialist.

When it comes to PPC keyword strategy, the only right way to do it is by having a clear plan and goals. At Door4, we believe using our Test and Learn Approach encourages to scale a business up and achieve ROAS.