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Culture
Ask anyone at Door4 what a good agency relationship looks like, and you get the same answer in different words. It should feel like one team, working to one number, with nobody pointing fingers when something needs fixing.
- There are plenty of ways to measure a good client relationship. Retention. Results. Renewal rates. But Romesa Kamran, Client Services Executive at Door4, says the moment she knows a partnership is genuinely working is harder to quantify than any of those.
- Having a strong paid search agency, a solid SEO partner, and a capable development team sounds like a sensible setup. Beth Moore, Head of Client Services at Door4, on why it can also be one of the most expensive arrangements a marketing director never realises they're paying for.
- As AOL dials down, our Door4 team reminisces on the era of busy signals, free CDs, chatroom chaos, and the first steps into the World Wide Web.
- Meta's recent move to abandon its third-party fact-checking program in favour of 'community notes' unveils significant shifts in content moderation, mirroring practices on platforms like X. As this change unfolds in a politically sensitive landscape, questions arise over Meta's motives and their implications for brand marketing. Without fact-checking, how will marketers navigate the balance of engagement and trust in an era where digital content reigns supreme?
- Is innovation more art or science? Sean Dwyer's latest article explores the synergy between experimentation and inspiration in driving progress. Do we lean too heavily on data, neglecting the spark of creative insight that breakthroughs demand?
- We caught up with one of Door4's most integral team members, Tom Morton, who has just stepped into a broader role, now the ‘Head of Activation’.
- Two lucky so-and-sos from Door4 sneaked off to Search Leeds 2019 without me and all I got was this lousy interview... actually, great context on how search is evolving.
- Anecdotally, we know a high percentage of new clients are running away from an agency they weren’t happy with. But a rocky relationship is easy to fix if you set and meet expectations with openness and honesty.