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You have an SEO agency, a PPC team, and someone looking at conversion rates. The problem isn't that any of them are doing a bad job. The problem is that none of them are working from the same plan — and for home and garden brands with long consideration cycles, seasonal peaks, and high-ticket purchases, that misalignment is expensive.
- AI is changing how brands are discovered. The Door4 LLM Visibility Checker explores visibility in ChatGPT, Gemini and Claude - and why it’s only directional.
- Your SEO, PPC and CRO shouldn’t be competing for credit while margin leaks out of the funnel. This post lays out a commercial-first blueprint for integrating all three, so clicks turn into revenue and performance actually shows up on the P&L.
- AI answers are becoming the new gatekeepers of discovery. Here’s how senior marketers can pivot from rankings to references, and put PR, community and structure at the centre of Generative Experience Optimisation.
- Fewer clicks, noisier search results, shifting metrics — Google’s updates are here. Learn how to keep your strategy focused on results that count with Door4 team: Beth Moore, Tom Morton and Megan Jones.
- How do we unlock AI’s true potential for content creation? Phill McDowell explores how AI models already know the internet, so if you don’t give them anything new, the output will be generic.
- Website down? Ads still running? That’s a 500 error eating your budget. It’s not just a tech glitch – every click you’ve paid for is wasted, customers can’t buy, and your brand looks broken. How to fix it.
- We’re operating in a search environment where organic clicks are harder to earn, paid visibility is more expensive, and Google's AI tools are increasingly shaping what users see and do.
- Tracking the financial return of SEO efforts isn’t always straightforward, but when done right, it proves how strong rankings translate into business revenue. We explore how to track SEO's real impact and transform organic gains into profitable results.