Innovation Explorer - Request a call
Ready to explore the possibilities?
Request a quick call with our team to find out how the Innovation Explorer program can help your business take its next big leap into AI and automation.
SEO is still SEO. Google recently published its first official guide to optimising for its AI search features, and the headline for anyone being sold a pivot is a short one.
- When paid channels underperform, the instinct is to look at targeting, budget, or the channel itself. More often than not, what looks like a traffic problem is a conversion problem in disguise - and the fix only becomes visible when you look at both together.
- You have an SEO agency, a PPC team, and someone looking at conversion rates. The problem isn't that any of them are doing a bad job. The problem is that none of them are working from the same plan — and for home and garden brands with long consideration cycles, seasonal peaks, and high-ticket purchases, that misalignment is expensive.
- AI is changing how brands are discovered. The Door4 LLM Visibility Checker explores visibility in ChatGPT, Gemini and Claude - and why it’s only directional.
- Your SEO, PPC and CRO shouldn’t be competing for credit while margin leaks out of the funnel. This post lays out a commercial-first blueprint for integrating all three, so clicks turn into revenue and performance actually shows up on the P&L.
- AI answers are becoming the new gatekeepers of discovery. Here’s how senior marketers can pivot from rankings to references, and put PR, community and structure at the centre of Generative Experience Optimisation.
- Fewer clicks, noisier search results, shifting metrics — Google’s updates are here. Learn how to keep your strategy focused on results that count with Door4 team: Beth Moore, Tom Morton and Megan Jones.
- How do we unlock AI’s true potential for content creation? Phill McDowell explores how AI models already know the internet, so if you don’t give them anything new, the output will be generic.