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More traffic won't fix flat revenue. Better-targeted traffic will, and so will SEO, PPC and content aimed at the same people.
- AI can draft a factual product description in seconds. Whether that helps or hurts your SEO comes down to what you do before you press generate, and who checks the output after.
- SEO is still SEO. Google recently published its first official guide to optimising for its AI search features, and the headline for anyone being sold a pivot is a short one.
- When paid channels underperform, the instinct is to look at targeting, budget, or the channel itself. More often than not, what looks like a traffic problem is a conversion problem in disguise - and the fix only becomes visible when you look at both together.
- AI-led discovery is changing which brands surface when someone asks a question, and PR measurement is finally being held to a higher standard than column inches and estimated reach. The two are more connected than most teams realise.
- You have an SEO agency, a PPC team, and someone looking at conversion rates. The problem isn't that any of them are doing a bad job. The problem is that none of them are working from the same plan — and for home and garden brands with long consideration cycles, seasonal peaks, and high-ticket purchases, that misalignment is expensive.
- AI is changing how brands are discovered. The Door4 LLM Visibility Checker explores visibility in ChatGPT, Gemini and Claude - and why it’s only directional.
- Your SEO, PPC and CRO shouldn’t be competing for credit while margin leaks out of the funnel. This post lays out a commercial-first blueprint for integrating all three, so clicks turn into revenue and performance actually shows up on the P&L.
- AI answers are becoming the new gatekeepers of discovery. Here’s how senior marketers can pivot from rankings to references, and put PR, community and structure at the centre of Generative Experience Optimisation.
- Fewer clicks, noisier search results, shifting metrics — Google’s updates are here. Learn how to keep your strategy focused on results that count with Door4 team: Beth Moore, Tom Morton and Megan Jones.