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Voices
More traffic won't fix flat revenue. Better-targeted traffic will, and so will SEO, PPC and content aimed at the same people.
- Every incentive pushes you towards the short-term number. Door4's client services team on why someone accountable for the long-term line is what actually protects your ROI.
- Which number proves marketing ROI to a board? Agency leaders weigh up revenue, true profit and message penetration, and explain why the KPI has to be set before spend.
- No single test reliably lifts a product page, so the smarter question is which order to run them in. Door4's Thijs Bijl on clearing the basics first, then testing a guarantee.
- "How can I use AI in my business?" It's the question every marketing team is asking. At Door4's Marketing Multiplier event, Leon Calverley and the team answered it live, building a full brand concept from a blank page in around 30 minutes and showing how the same approach turns a 20-item backlog into 40 or 50.
- Spending most of your time chasing your agency partners and relaying information from one to the other? The Door4 team discusses the pros and cons of a full service partnership.
- The product page is where your acquisition spend either turns into revenue or leaks away. Every pound of paid and organic effort ends up funnelling into it. Thijs and Kieran discuss simple changes for your product pages.
- Ask anyone at Door4 what a good agency relationship looks like, and you get the same answer in different words. It should feel like one team, working to one number, with nobody pointing fingers when something needs fixing.
- The default instinct when AI and budget pressure arrive together is to treat AI as a cost-reduction tool. Three contributors make the case for a different approach: using AI to expand what your marketing team can attempt, not just to do existing things more cheaply