User research, analysis and planning.
Insights we gather on your target demographic using scientific methodology leads to the creation of a deeper level of engagement with your brand.
Without definitive proof, demographic information is open to interpretation and assumption. A data-led approach is the best way to ensure you’ve got the user journey right. This methodology encourages a deeper engagement with your digital product or service – helping you keep on delivering the goods as your customers’ expectations evolve.
We collect and analyse customer data using a range of analytical tools and processes – including quantitative analysis, qualitative analysis and heuristic evaluations. This supports and feeds into Conversion Rate Optimisation (CRO) for controlled testing on your website visitors providing insight that allows you to plan and implement changes that improve your conversions.
Knowledge is power – and profit
Our data analysis identifies areas for improvement, while a UX audit highlights user pain-points that have a negative impact on your objectives. This is followed by running controlled tests with users, providing in-depth insights about their experience.
We’ll work with you to match your knowledge of customers to data about their behaviours and requirements. We’ll report back on our findings that prove which changes need to be made and how.
We pride ourselves on high levels of service with good communication and complete transparency – see our service agreement.
CROWe help you generate revenue and leads by implementing changes that have been tested to improve performance.
Brand storytellingArticulating your business’ value and credibility using tone, authority and expertise to encourage your audience to make confident conversion decisions
Conversion-Centred DesignTrue understanding of user behaviours, needs and expectations is the key to converting them into customers - using science and structure, not assumption.