Scrapbook
We have a lot to talk about.Door4 opinions and insight - exploring performance marketing, communications and optimisation.
Scrapbook
WhatsApp's potential for home & garden brands is intriguing. High open rates and personalized engagement suit considered purchases, but concerns remain. Can it cater to infrequent buyers? Will ROI justify investment?
- UK's CMA cracks down on misleading online sales tactics. Simba Sleep and Wowcher face scrutiny over false discounts and deceptive urgency techniques. Marketers must prioritize transparency and honesty to build consumer trust in an era of heightened scrutiny.
- Explore the nuances of key paid media channels—Paid Search, Shopping, and Paid Social—with essential tips for leveraging them effectively.
- New trends are shaping the bathroom sector, and our insights reveal some intriguing shifts. Dive into the data with our latest analysis. How will these changes impact your business strategies?
- Innovative ways to maximise impact without breaking the bank. From broad-reach advertising to the power of storytelling, these insights can sustain your brand's visibility and engagement.
- Is the traditional marketing funnel outdated? We embrace the “Living, Learning, Buying” approach for a more dynamic view on consumer behaviour.
- Understanding your target audience is key to effective marketing strategies. Holly Neal explains why it’s crucial to focus on this first for sustainable growth.
- Find out what's going on at Door4. We're all about results. Read on to see what our team has been working on and what had impact in the last 3 months.
- Sophisticated mass marketing could be your key to brand growth in the home & garden sector.
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