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ScrapbookDoor4 opinions and insight - our articles features and ramblings.
We explore performance marketing, AI, communications and optimisation.
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Tracking the financial return of SEO efforts isn’t always straightforward, but when done right, it proves how strong rankings translate into business revenue. We explore how to track SEO's real impact and transform organic gains into profitable results.
- Tracking performance is getting harder as third-party cookies disappear. This post explores smarter solutions like server-side tracking and enhanced conversions. Stay ahead of the curve with better data and more reliable attribution.
- Rather than serving up a neat stack of organic results, Google’s pushing AI-generated summaries front and centre. What does this mean for your SEO efforts?
- Search is evolving - are we keeping up? OpenAI has introduced shopping capabilities within ChatGPT. Users can now ask questions and receive direct product recommendations, drawing from Microsoft and Meta feeds.
- As predictive AI takes over the testing ground, marketers face a new question: where does creativity and experimentation fit when the outcome's already known?
- Digital marketing isn’t about tracking everything—it’s about tracking what matters. The brands that win aren’t the ones drowning in dashboards; they’re the ones using clear, focused insights to fuel real growth.
- Leon is trading the Door4 office for a prison cell as part of The Big Burnley Breakout!
- A wise man once said every AI breakthrough could rival the internet’s impact—and recent advances seem to prove it. From Google’s Gemini Robotics to OpenAI’s Agent API, AI is moving from chat to action. How do you see it changing your daily life?
- The home and garden industry is buzzing with innovation, partnerships, and sustainability trends. Are you integrating these shifts into your strategy for 2025? Explore how aligning real-world trends with digital initiatives can drive engagement and meaningful impact.
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