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A tale of four heroes and how - when it comes to smashing your KPIs - boring can be the ideal state of affairs if the context demands it. Would you rather have a pretty website, or an effective one?

January's curated news and observations about Paid Media and Social from the desk of Steven Johns, Door4’s PPC Expert, Marketing Strategist and Top 50 PPC Influencer 2019.

It’s untenable to stay on an unsupported e-commerce platform. Will you step up to Magento 2 or do you need to explore other options like WooCommerce or Shopify?

November's curated news and observations about Paid Media and Social from the desk of Steven Johns, Door4’s PPC Expert, Marketing Strategist and Top 50 PPC Influencer 2019.

Not a copywriter but still need to write copy? Whether you love or loathe making pixels into words, here’s valuable insight into how the pros craft good web copy.

This month's curated news and observations about Paid Media and Social from the desk of Steven Johns, Door4’s PPC Expert, Marketing Strategist and Top 50 PPC Influencer 2019.