We have a lot to talk about.
ScrapbookDoor4 opinions and insight - our articles features and ramblings.
We explore performance marketing, AI, communications and optimisation.
Scrapbook
A wise man once said every AI breakthrough could rival the internet’s impact—and recent advances seem to prove it. From Google’s Gemini Robotics to OpenAI’s Agent API, AI is moving from chat to action. How do you see it changing your daily life?
- The home and garden industry is buzzing with innovation, partnerships, and sustainability trends. Are you integrating these shifts into your strategy for 2025? Explore how aligning real-world trends with digital initiatives can drive engagement and meaningful impact.
- Before diving into A/B testing, strong foundations in development and QA ensure reliable results. From defining objectives to monitoring hidden impacts, a well-structured approach turns experiments into meaningful insights.
- In Part 2, Darren introduces two real-world client examples of multi-step forms and strategic CTA testing, and demonstrates how thoughtful design improvements can transform user journeys.
- In our latest Let’s Talk interview, Katherine Bassett from Voyado shared insights on bridging online and offline retail, AI-driven personalization, and the future of customer loyalty. She explored how brands can consolidate data, enhance engagement, and create seamless, memorable shopping experiences.
- Understanding what makes users tick—and what makes them abandon ship—is the foundation of effective conversion optimisation. By leveraging frameworks like OOUX, testing design changes systematically, and using research to guide decisions, we can create experiences that remove friction and encourage action.
- Discover how to harness the power of AI for good! Dan Södergren shares insights on ethical leadership, workforce empowerment, and building a sustainable future in the age of AI.
- Emerging research on AI Overviews highlights stark shifts in click-through rates, with organic clicks dropping significantly for queries featuring these AI elements, yet rising for those without them. As a result, brands—especially in fields like KBB and home and garden—are prompted to rethink their digital strategy
- Leon delves into the critical role of site search in improving user experience, conversion, and data-driven decision making. He highlights how advanced search functionalities can drive both e-commerce and non e-commerce success through analytics, personalisation, and continuous optimisation. How will you transform your site search approach to meet evolving customer expectations?
- Read our second part to developing an effective content strategy, and learn how to choose the correct formats, adapt to change, and implement your plan.
Proud to work with
