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Door4 opinions and insight.
We have a lot to talk about.Our latest articles, features and ramblings.
We explore performance marketing, AI, communications and optimisation.
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No single test reliably lifts a product page, so the smarter question is which order to run them in. Door4's Thijs Bijl on clearing the basics first, then testing a guarantee.
- "How can I use AI in my business?" It's the question every marketing team is asking. At Door4's Marketing Multiplier event, Leon Calverley and the team answered it live, building a full brand concept from a blank page in around 30 minutes and showing how the same approach turns a 20-item backlog into 40 or 50.
- Spending most of your time chasing your agency partners and relaying information from one to the other? The Door4 team discusses the pros and cons of a full service partnership.
- The product page is where your acquisition spend either turns into revenue or leaks away. Every pound of paid and organic effort ends up funnelling into it. Thijs and Kieran discuss simple changes for your product pages.
- Ask anyone at Door4 what a good agency relationship looks like, and you get the same answer in different words. It should feel like one team, working to one number, with nobody pointing fingers when something needs fixing.
- AI can draft a factual product description in seconds. Whether that helps or hurts your SEO comes down to what you do before you press generate, and who checks the output after.
- The default instinct when AI and budget pressure arrive together is to treat AI as a cost-reduction tool. Three contributors make the case for a different approach: using AI to expand what your marketing team can attempt, not just to do existing things more cheaply
- SEO is still SEO. Google recently published its first official guide to optimising for its AI search features, and the headline for anyone being sold a pivot is a short one.
- AI has made paid media targeting genuinely more efficient - but not all of it works in the advertiser's favour. Owen Driver and Tom Morton break down where the technology earns its keep, and where marketers need to keep a closer eye on what the platforms are actually doing.
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