Scrapbook
We have a lot to talk about.Door4 opinions and insight - exploring performance marketing, communications and optimisation.
Scrapbook - page 3
Is the traditional marketing funnel outdated? We embrace the “Living, Learning, Buying” approach for a more dynamic view on consumer behaviour.
- Understanding your target audience is key to effective marketing strategies. Holly Neal explains why it’s crucial to focus on this first for sustainable growth.
- Find out what's going on at Door4. We're all about results. Read on to see what our team has been working on and what had impact in the last 3 months.
- How do you adapt your budget to different campaign goals? Keeley Davies continues to break down the essential metrics to help you make smarter budgeting decisions when it comes to Google Ads.
- Ever wondered how to get the most bang for your buck with Google Ads? We delve into strategic budget allocation, comparing shared vs. individual budgets, and exploring keyword optimisation, ad scheduling, and more.
- Reallocating budgets isn’t always straightforward, but it can be essential for progress. Door4's recent re-platforming of Plumbs' site is a masterclass in strategic investment for long-term gains.
- Navigating the complexities of a marketing budget is more critical than ever. In her insightful article, Beth Moore breaks down how to invest wisely, aligning your spending with both seasonal trends and user behaviours.
- Are Google ad costs keeping you up at night? We've noticed the escalating CPCs too. Our latest blog dives into why this is happening and offers actionable strategies to manage rising costs.
- If you’re going to make any changes to your marketing strategy in 2024, it should be making your ad creative work harder, for longer says Sean Dwyer, managing director at Door4.
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