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Paid Media
You have an SEO agency, a PPC team, and someone looking at conversion rates. The problem isn't that any of them are doing a bad job. The problem is that none of them are working from the same plan — and for home and garden brands with long consideration cycles, seasonal peaks, and high-ticket purchases, that misalignment is expensive.
- What does daily collaboration between PPC and SEO actually look like? Tom Morton and Owen Driver from Door4's activation team explain how shared KPIs, coordinated planning, and AI-powered efficiency turn channel expertise into one joined-up growth engine.
- Your SEO, PPC and CRO shouldn’t be competing for credit while margin leaks out of the funnel. This post lays out a commercial-first blueprint for integrating all three, so clicks turn into revenue and performance actually shows up on the P&L.
- We look at how brands can use TV to amplify PPC, SEO, and conversion activity. The question isn’t does TV still work? It’s how can it work better alongside digital?
- Do your budget uplifts go straight into maintaining visibility and matching last year’s figures, instead of generating the incremental growth? William Sharp discusses how challenges like this can become opportunities within your Paid Media strategy.
- This is part two of our series on AI’s impact on paid media. In part one, we explored how increasing automation is limiting control and transparency in platforms like Google Ads... Now, we turn to what brands can do about it.
- Let's explore how AI is reshaping paid media. What’s changed? and why are marketers losing visibility, control, and predictability in their campaigns?
- Tracking performance is getting harder as third-party cookies disappear. This post explores smarter solutions like server-side tracking and enhanced conversions. Stay ahead of the curve with better data and more reliable attribution.
- Paid media is essential in the competitive landscape of home and garden e-commerce, where it can drive brand awareness and sales. Are you ready to embrace a paid media strategy to achieve your revenue goals?
- Explore the nuances of key paid media channels—Paid Search, Shopping, and Paid Social—with essential tips for leveraging them effectively.