1. Decoding Digital
Decoding digital

Join us for our interactive events, designed for e-commerce and performance marketing professionals.

Watch our latest webinar:

The Performance Blueprint

Decode the digital world with help from our founder Leon Calverley, expert guest speakers at Door4 and influential marketers who have insider knowledge they’d like to share.

Upcoming events

  • Jan
    • Zoom webinar
    • Friday
    • 10:00
    Our expert guest speakers, Chloe Sinclair, Kevin Robinson and Conrad Grimshaw, each explore a wide angle view of performance for modern marketers
    Now taking bookings
    Join us for our interactive events, designed for e-commerce and performance marketing professionals.

Meet the next speakers

  • Conrad Grimshaw
    Optimisation Consultant, Door4

    Conrad is an expert in all things digital focusing on research, user experience and experimentation. He's held roles in the UK, Australia and New Zealand and is currently leading Conversion Rate Optimisation at Door4.

  • Chloe Sinclair
    Head of Travel, Transport, Hospitality & Logistics at UserZoom

    Chloe Sinclair Head of Retail and Travel at UserZoom. UserZoom specialise in measuring and testing the user experience. Having worked in digital transformation for the past 5 years Chloe has worked with over 100 different brands to help them crack the CX UX strategies.

  • Kevin Robinson
    Senior Conversion Analyst at Brainlabs

    Brainlabs is an experimentation focused digital agency with a global presence.
    We deliver improvements for organisations in areas like customer acquisition, social ad campaigns and optimisation.
    I’m based in the Manchester office, working closely with clients like Boots, Sports Direct and Hotel Chocolat on data strategy.
    So typically that can involve things like website optimisation, A/B testing, investigating user behaviour and using data to improve UX.

Decoding the digital landscape

Join us for our regular Decoding Digital workshops in Manchester and Lancashire. (Currently by Zoom webinar!)

Perfect for modern marketers in leadership and strategic roles, looking to expand their digital capability. Informal, interactive sessions led by our experienced consultants and e-commerce industry partners.

Past events

  • Watch the recording of our November 2021 webinar – It's good to be BAD! Our expert guest speakers, Dominic Harrington, Jamie Kelly, Mark Wolstenholme, and Tom Morton, explored brand, acquisition and data in digital performance.
  • Door4 Decoding Digital event. The customer (experience) is always right
    Watch the recording of our September 2021 webinar – The Customer (Experience) Is Always Right. Our expert guest speakers, Simon Iredale, David Sollberger and Conrad Grimshaw, explore how optimal UX/CX leads to positive commercial outcomes. Each speaker with unique angles on ensuring maximum beneficial outcomes from digital productions.
  • Watch the recording of our July 2021 webinar – The Laws of Attraction. Our expert guest speakers, Adam Pritchard, Kunle Campbell and Lisa Appleby, explore digital traffic attraction methods. Find out how brands use organic SEO and paid media to connect with relevant visitors and turn intent into action.
  • Watch the recording of our April 2021 webinar – ON TARGET: Performance for the modern marketer We were joined by Lauren Futter of HubSpot, Nick Banbury of The Thread Team, and Sean Dwyer director of Door4.
  • Watch the recording of our February 2021 webinar – Revenue Optimisation Primer. We were joined by digital transformation coach Andrew Thomas, and Door4’s Michael Brennan & Conrad Grimshaw.

Decoding Digital would not be possible without our partners

Connect with your target customers using a strategy that maximises the power of your data.

Our marketing strategies drive relevant traffic to your website, utilising key data to carry on hitting your KPIs. We measure success through brand awareness, traffic levels, ad interactions, social engagement and impressions.