In order to protect our team, customers and community from the threat of Coronavirus, we have taken the decision to postpone our forthcoming Decoding Digital workshop events. We hope to announce new dates in the near future.
Join us for our regular Decoding Digital workshops in Manchester and Lancashire.
Perfect for modern marketers in leadership and strategic roles, looking to expand their digital capability.
Informal, interactive sessions led by our experienced consultants.
Beat Analysis Paralysis
If your digital marketing performance data isn’t providing you with actionable insights, it’s become a meaningless exercise. Your directors are asking for the numbers, but their eyes glaze over when you talk about conversion rates.
In this session, we’ll show you how to isolate and use the right analytics information that will impact your commercial performance. And we’ll get you started with a marketing action plan that will keep your eyes firmly on the prize.
You’ll learn how to:
• Distinguish between useful versus pointless KPIs
• Let macro and micro KPIs build your digital strategy
• Incorporate the right business data in your analytics plan
• Select and use analytics tools beyond Google Analytics
• Curate actionable insights to inform your plan
• Build a marketing action plan for your business