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"How can I use AI in my business?" It's the question every marketing team is asking. At Door4's Marketing Multiplier event, Leon Calverley and the team answered it live, building a full brand concept from a blank page in around 30 minutes and showing how the same approach turns a 20-item backlog into 40 or 50.
- AI can draft a factual product description in seconds. Whether that helps or hurts your SEO comes down to what you do before you press generate, and who checks the output after.
- The default instinct when AI and budget pressure arrive together is to treat AI as a cost-reduction tool. Three contributors make the case for a different approach: using AI to expand what your marketing team can attempt, not just to do existing things more cheaply
- We've partnered with Forward Role Recruitment to bring The AI Lab to Manchester! Specifically designed for e-commerce managers and digital leaders who want to actually see AI tools working in practice.
- AI-led discovery is changing which brands surface when someone asks a question, and PR measurement is finally being held to a higher standard than column inches and estimated reach. The two are more connected than most teams realise.
- Businesses are building AI into their operations faster than ever. The efficiency gains are real. But there's a risk emerging that Sean Dwyer, Managing Director at Door4, thinks isn't being discussed enough.
- AI is changing how brands are discovered. The Door4 LLM Visibility Checker explores visibility in ChatGPT, Gemini and Claude - and why it’s only directional.
- Testing small isn't about speed, it's about knowing when to stop. From crawl-stage prototypes to signals that matter more than ROI, here's what happens when you build something small and are honest about whether it's worth scaling.
- GenAI has made it easy to build new marketing tools. Turning them into something the business actually uses is the hard part. Leon Calverley explores why most pilots stall and what it takes to turn early wins into lasting capability.