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"How can I use AI in my business?" It's the question every marketing team is asking. At Door4's Marketing Multiplier event, Leon Calverley and the team answered it live, building a full brand concept from a blank page in around 30 minutes and showing how the same approach turns a 20-item backlog into 40 or 50.
- AI can draft a factual product description in seconds. Whether that helps or hurts your SEO comes down to what you do before you press generate, and who checks the output after.
- The default instinct when AI and budget pressure arrive together is to treat AI as a cost-reduction tool. Three contributors make the case for a different approach: using AI to expand what your marketing team can attempt, not just to do existing things more cheaply
- SEO is still SEO. Google recently published its first official guide to optimising for its AI search features, and the headline for anyone being sold a pivot is a short one.
- We've partnered with Forward Role Recruitment to bring The AI Lab to Manchester! Specifically designed for e-commerce managers and digital leaders who want to actually see AI tools working in practice.
- AI-led discovery is changing which brands surface when someone asks a question, and PR measurement is finally being held to a higher standard than column inches and estimated reach. The two are more connected than most teams realise.
- Businesses are building AI into their operations faster than ever. The efficiency gains are real. But there's a risk emerging that Sean Dwyer, Managing Director at Door4, thinks isn't being discussed enough.
- AI is changing how brands are discovered. The Door4 LLM Visibility Checker explores visibility in ChatGPT, Gemini and Claude - and why it’s only directional.
- Testing small isn't about speed, it's about knowing when to stop. From crawl-stage prototypes to signals that matter more than ROI, here's what happens when you build something small and are honest about whether it's worth scaling.