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E-commerce
Your website has stopped keeping up and you need to decide whether to fix it, move it or start again. William, Sean and Kieran from our team share what they've seen when a site stops keeping pace with the business, and where they disagree on when a rebuild is worth it.
- Pre-summer is the moment home and garden brands put serious budget to work - and it's also the moment a leaky checkout does the most damage. We asked the Door4 team what actually stops customers at the line, and what fixes it.
- Conversion rate optimisation is still the clearest multiplier in e-commerce. Fix the right things, and every paid click, every email, and every product page works harder.
- Christmas exposes every weakness in your paid, organic, and onsite setup, which is why disconnected channel strategies collapse under pressure. Brands that win treat PPC, SEO, CRO, and operations as one system, using clarity, speed, and margin discipline to convert demand without burning profitability.
- Cyber Week planning used to be a media moment. Now it is an operational moment. Inventory, pricing, creative, journeys, payments and service all need to move as one.
- For the past year, we’ve been talking at Advantage:AI about “agentic commerce” — the idea that customers will move from websites to conversations as the place where they buy, enquire, and resolve issues. It felt like future-gazing. But now it’s here. OpenAI’s new Instant Checkout inside ChatGPT makes this shift real. For e-commerce businesses, the question is no longer if but how fast this will impact your customers.