We have a lot to talk about.
ScrapbookDoor4 opinions and insight - our articles features and ramblings.
We explore performance marketing, AI, communications and optimisation.
Scrapbook
SEO isn’t about drowning in dashboards - it’s about focusing on the few metrics that actually move the needle. Forget vanity stats and start measuring what drives real business results.
- Search is evolving - are we keeping up? OpenAI has introduced shopping capabilities within ChatGPT. Users can now ask questions and receive direct product recommendations, drawing from Microsoft and Meta feeds.
- As predictive AI takes over the testing ground, marketers face a new question: where does creativity and experimentation fit when the outcome's already known?
- Digital marketing isn’t about tracking everything—it’s about tracking what matters. The brands that win aren’t the ones drowning in dashboards; they’re the ones using clear, focused insights to fuel real growth.
- Leon is trading the Door4 office for a prison cell as part of The Big Burnley Breakout!
- A wise man once said every AI breakthrough could rival the internet’s impact—and recent advances seem to prove it. From Google’s Gemini Robotics to OpenAI’s Agent API, AI is moving from chat to action. How do you see it changing your daily life?
- The home and garden industry is buzzing with innovation, partnerships, and sustainability trends. Are you integrating these shifts into your strategy for 2025? Explore how aligning real-world trends with digital initiatives can drive engagement and meaningful impact.
- Before diving into A/B testing, strong foundations in development and QA ensure reliable results. From defining objectives to monitoring hidden impacts, a well-structured approach turns experiments into meaningful insights.
- In Part 2, Darren introduces two real-world client examples of multi-step forms and strategic CTA testing, and demonstrates how thoughtful design improvements can transform user journeys.
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