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ScrapbookDoor4 opinions and insight - our articles features and ramblings.
We explore performance marketing, AI, communications and optimisation.
Scrapbook - page 26
What helps a modern marketing manager get things done, when she’s already the most organised person in the room? She probably has an app for it.
- Welcome to this month’s curated news, facts and observations about Paid Media and Social from the desk of Steven Johns, Door4’s PPC Expert, Marketing Strategist and Top 50 PPC Influencer.
- Anecdotally, we know a high percentage of new clients are running away from an agency they weren’t happy with. But a rocky relationship is easy to fix if you set and meet expectations with openness and honesty.
- After leadership training, my new plan consists of three items. I have also revised my role in my own company and have a commitment to the numbers that matter.
- I owe everything I know about Paid Search to my mistakes and learning from them. My brightest light bulb moment showed the junior executive version of me that I’d been getting it wrong.
- New websites are fun, shiny, gorgeous and replacing your website might seem like the best solution to conversion issues. But starting again from scratch could be unnecessary.
- Your objective is to proactively respond to an evolving situation, informing and reassuring everyone affected. In other words, catch your brand.
- Your objective is to proactively respond with appropriate security interventions and communications. What’s the first thing you’d do?
- As a strong critic of the hamburger device, I’m pleased to have the opportunity to share results from my latest research that suggest we should abandon it.
- There are two elements you have full control over, both of which considerably influence how robust your digital platforms are.
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