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Consumer Psychology & User Experience

Door4’s guide to using consumer psychology, user experience and best practice to meet the needs of customers and impact profits.

We collaborate with you to achieve results.

Consideration of how the human brain makes decisions needs to have more influence on the way we build websites. This includes designing user journeys to facilitate conversions, as well as testing what works best. Only then can businesses optimise their budgets - and with that, growth and profit.

  • Discover the way people think and how this affects your bottom line
  • See how your website aesthetic influences customer behaviour
  • Consider powerful copywriting and the buyer journey
  • Explore how creating structure and hierarchy drives sales
  • Learn how to enhance functionality without busting the budget

In the online environment (your website), human beings are emotional creatures who are trying to use their natural behaviours to complete tasks in a constructed environment. The constructed environment needs to be sympathetic to their needs.

Are your marketing efforts matching your commercial goals?

Speak to David, our Head of Business Development, to arrange for our team of specialists to evaluate your marketing efforts against your commercial goals

Human beings are emotional creatures who are trying to use their natural behaviours to complete tasks in a constructed environment.

So, what we need to do is align the two – that is, align the science to what our customers need. This means drawing upon:

  1. Knowledge of consumer psychology
  2. Best practice across web development and marketing
  3. Reliable data defining what works best

The papers in this section explore in more depth what this means. We talk extensively about consumer psychology – and how even a simple understanding of the human brain allows us to design buyer journeys that work.

And we talk about best practice and testing these conventions to get the best results for your particular target customer.

In marketing, if we can truly empathise with the human brain’s dual operating system, we can identify what customers want/need and how best we can provide this.

In marketing, if we can truly empathise with the human brain’s dual operating system, we can identify what customers want/need and how best we can provide this.
Read on as we breakdown how we use this knowledge to have a commercial impact...

What do your customers need from your website?

The way your customers think affects your bottom line. You can avoid wasting time, money and effort by using UX testing to tell you what your customers want/need from your website.

Watch us put our thinking into action

Book a situational analysis with Door4. This will:

  • Benchmark where you are
  • Evaluate what is required to achieve your commercial goals
  • Outline the plan of action to get you on track

What can Door4 do for you?

Speak to our experts and book a situational analysis today.

About Door4

We’re a mature digital agency that goes above and beyond to create impact. We specialise in revenue optimisation and create impact for clients across the UK, EMEA, the US and Canada. Our clients are diverse but have one thing in common – they want to get the best out of their digital channels.