Door4’s guide to using consumer psychology, user experience and best practice to meet the needs of customers and impact profits.
We collaborate with you to achieve results.
Consideration of how the human brain makes decisions needs to have more influence on the way we build websites. This includes designing user journeys to facilitate conversions, as well as testing what works best. Only then can businesses optimise their budgets - and with that, growth and profit.
- Discover the way people think and how this affects your bottom line
- See how your website aesthetic influences customer behaviour
- Consider powerful copywriting and the buyer journey
- Explore how creating structure and hierarchy drives sales
- Learn how to enhance functionality without busting the budget
In the online environment (your website), human beings are emotional creatures who are trying to use their natural behaviours to complete tasks in a constructed environment. The constructed environment needs to be sympathetic to their needs.
So, what we need to do is align the two – that is, align the science to what our customers need. This means drawing upon:
- Knowledge of consumer psychology
- Best practice across web development and marketing
- Reliable data defining what works best
The papers in this section explore in more depth what this means. We talk extensively about consumer psychology – and how even a simple understanding of the human brain allows us to design buyer journeys that work.
And we talk about best practice and testing these conventions to get the best results for your particular target customer.
In marketing, if we can truly empathise with the human brain’s dual operating system, we can identify what customers want/need and how best we can provide this.
13.12.2021|User experience (UX) works rationally with theories of consumer psychology to optimise buyer journeys. Interesting, when you consider customers make purchasing decisions using ‘the emotional brain’.
Your customers want information fast. If the design of your website is confusing, they’ll go somewhere else. Creating instant clarity supports the human preference for instinctive decision-making and makes the sale.
The human brain is impulsive and favours speedy decisions, but it’s also highly emotional and loves a good story. Identifying the right words means tapping into the driving motivations at each point in their journey.
Structure and hierarchy drive the buyer journey from awareness to conversion. The human brain wants a fast experience, or one that feels fast. If the look and feel of your website is getting in their way, they’ll bounce somewhere else to spend their money.
Each time you make a subjective assumption of what will enhance your conversions, you risk derailing progress and losing money. UX testing is the only way to safeguard capital investment on website development - and it gets better results.
What do your customers need from your website?
The way your customers think affects your bottom line. You can avoid wasting time, money and effort by using UX testing to tell you what your customers want/need from your website.
Watch us put our thinking into action
Book a situational analysis with Door4. This will:
- Benchmark where you are
- Evaluate what is required to achieve your commercial goals
- Outline the plan of action to get you on track
We’re a mature digital agency that goes above and beyond to create impact. We specialise in revenue optimisation and create impact for clients across the UK, EMEA, the US and Canada. Our clients are diverse but have one thing in common – they want to get the best out of their digital channels.