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UX & CRO
Pre-summer is the moment home and garden brands put serious budget to work - and it's also the moment a leaky checkout does the most damage. We asked the Door4 team what actually stops customers at the line, and what fixes it.
- You have an SEO agency, a PPC team, and someone looking at conversion rates. The problem isn't that any of them are doing a bad job. The problem is that none of them are working from the same plan — and for home and garden brands with long consideration cycles, seasonal peaks, and high-ticket purchases, that misalignment is expensive.
- Conversion rate optimisation is still the clearest multiplier in e-commerce. Fix the right things, and every paid click, every email, and every product page works harder.
- Your SEO, PPC and CRO shouldn’t be competing for credit while margin leaks out of the funnel. This post lays out a commercial-first blueprint for integrating all three, so clicks turn into revenue and performance actually shows up on the P&L.
- Your website is the bottom of the funnel, so should be top of your priorities. Development is far more than bug fixes and image swaps. It’s an ongoing process that underpins every other element of marketing performance.
- Many brands mistakenly believe that a huge website overhaul is needed in order to increase their conversion rate. In reality, Conversion Rate Optimisation (CRO) is about consistent, smart iterations over time.
- Before diving into A/B testing, strong foundations in development and QA ensure reliable results. From defining objectives to monitoring hidden impacts, a well-structured approach turns experiments into meaningful insights.
- In Part 2, Darren introduces two real-world client examples of multi-step forms and strategic CTA testing, and demonstrates how thoughtful design improvements can transform user journeys.
- Leveraging frameworks like OOUX, testing design changes systematically, and using research to guide decisions, we can create experiences that remove friction and encourage action.