UX & CRO - page 3
At Door4, we’re on hand to make your transition to GA4 as simple and stress-free as possible. So, if you need any help or advice on setting up reports, replicating UA reports in GA4, or ensuring your setup is correct and measuring accurately.
At Door4, our aim is to make your transition to GA4 as straight-forward as possible. So, if you need any help or advice on building custom explorations, interpreting GA4 data, or ensuring your setup is correct and measuring accurately.
- A peep through the keyhole at some of the marketing and optimisation tactics and results this month at Door4.
- Each time you make a subjective assumption of what will enhance your conversions, you risk derailing progress and losing money. UX testing is the only way to safeguard capital investment on website development - and it gets better results.
- Your customers want information fast. If the design of your website is confusing, they’ll go somewhere else. Creating instant clarity supports the human preference for instinctive decision-making and makes the sale.
- The human brain is impulsive and favours speedy decisions, but it’s also highly emotional and loves a good story. Identifying the right words means tapping into the driving motivations at each point in their journey.
- Structure and hierarchy drive the buyer journey from awareness to conversion. The human brain wants a fast experience, or one that feels fast. If the look and feel of your website is getting in their way, they’ll bounce somewhere else to spend their money.
- User experience (UX) works rationally with theories of consumer psychology to optimise buyer journeys. Interesting, when you consider customers make purchasing decisions using ‘the emotional brain’.
- Why is statistical significance important for CRO? | Learn more about A/B test length and data interpretation to boost conversions
- Reduce bounce rates and improve user experience for your customers.
