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UX & CRO - page 4

  • Watching Decoding Digital on tv
    06.02.2023   Leon Calverley
    Watch the recording of The Conversion Ramp, our first Decoding Digital webinar of 2023. Conrad Grimshaw and Leon Calverley pull apart the fundamentals of Conversion Rate Optimisation; what CRO actually is, what to test, and how to analyse results to determine implementation insights.
  • 14.12.2021   Annabel Pearson
    Each time you make a subjective assumption of what will enhance your conversions, you risk derailing progress and losing money. UX testing is the only way to safeguard capital investment on website development - and it gets better results.
  • 14.12.2021   Annabel Pearson
    Your customers want information fast. If the design of your website is confusing, they’ll go somewhere else. Creating instant clarity supports the human preference for instinctive decision-making and makes the sale.
  • 14.12.2021   Annabel Pearson
    The human brain is impulsive and favours speedy decisions, but it’s also highly emotional and loves a good story. Identifying the right words means tapping into the driving motivations at each point in their journey.