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Performance Round-Up – January 2023

It’s been an outstanding start to the year for our performance teams, across a number of our client accounts.  

Let’s take a closer look at what’s happening at Door4.  As always in these informal round-ups, we redact our client names – but of course, if you want to discuss these results, we would be happy to give you more information.

First up, one of our established e-commerce clients.   The paid acquisition team has been absolutely smashing it with Paid Search campaigns. In January, the PPC campaign peaked at an astounding 949% ROAS on one headline day and one campaign group achieved an incredible 1325% ROAS on another day – both surpassing the 600% target. ROAS overall has sustained at above 650%, which is absolutely fantastic and a popular result with the client!

One of our full-service clients are on track for an incredible 60% YoY growth in February across a family of e-commerce websites. This is a fantastic result and a testament to the team’s ability to stay focused and continue to drive growth, even during challenging economic times.

One of this business’s e-commerce platforms, the most recent (developed by our team) achieved its highest revenue since going live during the month, something of a fanfare for our client/agency team!  We live for these moments! 

“You’re gonna need a bigger boat…”

And – before we forget… some new configuration pages on their platforms went live during the month and some are indexing on Google already. These pages were only added at the beginning of January, but the team has already seen some very positive results, with some of the pages already ranking on the first page of SERPS for granular high-intent keywords.

Moving onto SEO for one of our global brand clients, the team has been dominating their key competitor in 4 out of 5 of their top territories. The average keyword ranking position across all tracked keywords has improved significantly, with several keywords moving from page 2 to page 1 since the end of 2022. This is a solid achievement and a testament to our team’s hard work and dedication.

Another Door4 automotive SEO e-commerce client enjoyed yet another record-breaking sales month in January, as targeted traffic continues to take hold on what was, prior to our involvement, relatively flat performance.

Our web development team deserve a shout-out, too!  One of our national B2B clients has been particularly impressed with the landing page produced by our team for an upcoming event. The page is exactly what they wanted, which is a fantastic result and a testament to the team’s ability to deliver great work that meets their clients’ expectations.

Another client has been delighted with the new category pages, which were delivered ahead of schedule. The content writing, build and PIM integration have been flawless, resulting in three new pages being delivered in just one month, instead of the original plan of one per month over the quarter. This is a great achievement and a result of the Door4 team’s collaboration and ability to deliver outstanding work.

Another B2B lead-generation client’s recent location target pages are performing better than anybody could have expected, with traffic increasing quickly and some areas already outranking competitors. This is a crucial part of the high-intent approach to the “DO” part of the See Think Do Care model, for this client.  A testament to our collaborative long-term strategy, which is clearly paying off.

Overall, it’s been an outstanding start to the year for all of the Door4 teams, and we can’t wait to see what else they will achieve for our clients in the coming months. Congratulations to everyone involved in these outstanding performances!  

We’ll be writing some of these results into more complete case studies which will go live during Q1, so watch this space. 

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