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Business Savvy
GenAI has made it easy to build new marketing tools. Turning them into something the business actually uses is the hard part. Leon Calverley explores why most pilots stall and what it takes to turn early wins into lasting capability.
- AI is accelerating marketing automation, but most teams are either ignoring the legal implications or letting them become a blocker.
- Cyber Week planning used to be a media moment. Now it is an operational moment. Inventory, pricing, creative, journeys, payments and service all need to move as one.
- Discover how AI can streamline your home & garden marketing workflows. Expert insights on implementation, ROI, and seasonal considerations for marketing managers.
- As predictive AI takes over the testing ground, marketers face a new question: where does creativity and experimentation fit when the outcome's already known?
- In a fast-paced digital marketing landscape, meticulous planning and rigorous testing are the cornerstones of effective campaigns. Understanding your audience and employing A/B testing can differentiate between success and mediocrity. Are you just "doing the stuff" or are you top-and-tailing with effective planning and testing?
- Unlocking the complexities behind marketing in the KBB sector, Leon Calverley explains why effective measurement goes beyond just data collection. It's about understanding which metrics genuinely matter and drive action. Think of your measurement plan as a roadmap—are you clear on your destination yet?
- In the transforming world of retail, DTC (Direct-to-Consumer) marketing is not just a passing trend; it's a revolution. Home and garden brands in the UK need to adapt quickly to survive. The demise of Made.com serves as a stark reminder of the challenges that come with this shift. How can brands leverage DTC opportunities while avoiding the pitfalls that others have faced?
- New trends are shaping the bathroom sector, and our insights reveal some intriguing shifts. Dive into the data with our latest analysis. How will these changes impact your business strategies?
- Innovative ways to maximise impact without breaking the bank. From broad-reach advertising to the power of storytelling, these insights can sustain your brand's visibility and engagement.