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Business Savvy
There are plenty of ways to measure a good client relationship. Retention. Results. Renewal rates. But Romesa Kamran, Client Services Executive at Door4, says the moment she knows a partnership is genuinely working is harder to quantify than any of those.
- Businesses are building AI into their operations faster than ever. The efficiency gains are real. But there's a risk emerging that Sean Dwyer, Managing Director at Door4, thinks isn't being discussed enough.
- We live in a world of dashboards, attribution models, and weekly reports packed with numbers. But when it comes to measuring what's working, most of it is noise. Phil McDowell, Account Manager at Door4, makes the case for the one metric that tells you the truth at the end of the quarter.
- GenAI has made it easy to build new marketing tools. Turning them into something the business actually uses is the hard part. Leon Calverley explores why most pilots stall and what it takes to turn early wins into lasting capability.
- AI is accelerating marketing automation, but most teams are either ignoring the legal implications or letting them become a blocker.
- Cyber Week planning used to be a media moment. Now it is an operational moment. Inventory, pricing, creative, journeys, payments and service all need to move as one.
- Discover how AI can streamline your home & garden marketing workflows. Expert insights on implementation, ROI, and seasonal considerations for marketing managers.
- As predictive AI takes over the testing ground, marketers face a new question: where does creativity and experimentation fit when the outcome's already known?
- In a fast-paced digital marketing landscape, meticulous planning and rigorous testing are the cornerstones of effective campaigns. Understanding your audience and employing A/B testing can differentiate between success and mediocrity. Are you just "doing the stuff" or are you top-and-tailing with effective planning and testing?
- Unlocking the complexities behind marketing in the KBB sector, Leon Calverley explains why effective measurement goes beyond just data collection. It's about understanding which metrics genuinely matter and drive action. Think of your measurement plan as a roadmap—are you clear on your destination yet?