Business Savvy
In a fast-paced digital marketing landscape, meticulous planning and rigorous testing are the cornerstones of effective campaigns. Understanding your audience and employing A/B testing can differentiate between success and mediocrity. Are you just "doing the stuff" or are you top-and-tailing with effective planning and testing?
- Unlocking the complexities behind marketing in the KBB sector, Leon Calverley explains why effective measurement goes beyond just data collection. It's about understanding which metrics genuinely matter and drive action. Think of your measurement plan as a roadmap—are you clear on your destination yet?
- In the transforming world of retail, DTC (Direct-to-Consumer) marketing is not just a passing trend; it's a revolution. Home and garden brands in the UK need to adapt quickly to survive. The demise of Made.com serves as a stark reminder of the challenges that come with this shift. How can brands leverage DTC opportunities while avoiding the pitfalls that others have faced?
- New trends are shaping the bathroom sector, and our insights reveal some intriguing shifts. Dive into the data with our latest analysis. How will these changes impact your business strategies?
- Innovative ways to maximise impact without breaking the bank. From broad-reach advertising to the power of storytelling, these insights can sustain your brand's visibility and engagement.
- We explore the importance of SEO in driving organic traffic, the cost implication and best areas to focus your resources.
- Delve into the shifting dynamics of the home mover segment, exploring the decline in traditional product research online and the rise of a more hands-on, knowledge-seeking consumer base.
- When we think about young adults as a target audience, the phrases ‘Millennials’ and ‘Gen Z’ are often used to group together the younger population as a whole, but is it right, or even effective, to use the same marketing techniques to target both groups?
- Can understanding the interplay between System 1 and System 2 thinking and incorporating creativity into our marketing strategies cultivate emotional connections?
- do you have a single consistent view of your marketing metrics?
