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Business Savvy - page 2
In the transforming world of retail, DTC (Direct-to-Consumer) marketing is not just a passing trend; it's a revolution. Home and garden brands in the UK need to adapt quickly to survive. The demise of Made.com serves as a stark reminder of the challenges that come with this shift. How can brands leverage DTC opportunities while avoiding the pitfalls that others have faced?
- New trends are shaping the bathroom sector, and our insights reveal some intriguing shifts. Dive into the data with our latest analysis. How will these changes impact your business strategies?
- Innovative ways to maximise impact without breaking the bank. From broad-reach advertising to the power of storytelling, these insights can sustain your brand's visibility and engagement.
- We explore the importance of SEO in driving organic traffic, the cost implication and best areas to focus your resources.
- Delve into the shifting dynamics of the home mover segment, exploring the decline in traditional product research online and the rise of a more hands-on, knowledge-seeking consumer base.
- When we think about young adults as a target audience, the phrases ‘Millennials’ and ‘Gen Z’ are often used to group together the younger population as a whole, but is it right, or even effective, to use the same marketing techniques to target both groups?
- Can understanding the interplay between System 1 and System 2 thinking and incorporating creativity into our marketing strategies cultivate emotional connections?
- do you have a single consistent view of your marketing metrics?
- Door4 caught up with Farnell Global's conversion optimisation specialist, ahead of his talk for Decoding Digital in September.
- Ahead of his talk at Decoding Digital, Simon talks about what he’s up to, being brave in business, and what a people-centric philosophy means to him.