We have a lot to talk about.
ScrapbookDoor4 opinions and insight - our articles features and ramblings.
We explore performance marketing, AI, communications and optimisation.
Scrapbook - page 2
Before diving into A/B testing, strong foundations in development and QA ensure reliable results. From defining objectives to monitoring hidden impacts, a well-structured approach turns experiments into meaningful insights.
- In Part 2, Darren introduces two real-world client examples of multi-step forms and strategic CTA testing, and demonstrates how thoughtful design improvements can transform user journeys.
- In our latest Let’s Talk interview, Katherine Bassett from Voyado shared insights on bridging online and offline retail, AI-driven personalization, and the future of customer loyalty. She explored how brands can consolidate data, enhance engagement, and create seamless, memorable shopping experiences.
- Leveraging frameworks like OOUX, testing design changes systematically, and using research to guide decisions, we can create experiences that remove friction and encourage action.
- Discover how to harness the power of AI for good! Dan Södergren shares insights on ethical leadership, workforce empowerment, and building a sustainable future in the age of AI.
- Emerging research on AI Overviews highlights stark shifts in click-through rates, with organic clicks dropping significantly for queries featuring these AI elements, yet rising for those without them. As a result, brands—especially in fields like KBB and home and garden—are prompted to rethink their digital strategy
- Leon delves into the critical role of site search in improving user experience, conversion, and data-driven decision making. He highlights how advanced search functionalities can drive both e-commerce and non e-commerce success through analytics, personalisation, and continuous optimisation. How will you transform your site search approach to meet evolving customer expectations?
- Read our second part to developing an effective content strategy, and learn how to choose the correct formats, adapt to change, and implement your plan.
- This conversation with James Ballinger from The Behaviours Agency offers a fascinating glimpse into how a behaviour-first approach can revolutionise marketing strategies.
- As 2025 unfolds, the home and garden sector embraces fresh opportunities, from digital innovation to sustainable solutions. Explore how brands are transforming challenges into growth in this dynamic industry outlook.
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