The Door4 Scrapbook - Digital Marketing Information Hub

Scrapbook

Articles, blog, news & tidbits

Professional insight on digital performance marketing and optimisation from Door4.

14.12.2021|Ellie Harrop

Creating structure and hierarchy that drives sales
- UX & CRO
Structure and hierarchy drive the buyer journey from awareness to conversion. The human brain wants a fast experience, or one that feels fast. If the look and feel of your website is getting in their way, they’ll bounce somewhere else to spend their money.

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13.12.2021|Jackie Yeadon

The way people think, and how this affects your bottom line

User experience (UX) works rationally with theories of consumer psychology to optimise buyer journeys. Interesting, when you consider customers make purchasing decisions using ‘the emotional brain’.
08.12.2021|Ellie Harrop

Mug shot - Lisa Appleby: Optimisation Consultant

The Door4 Mug shot interviews - as much as you can find out about Lisa in the time it takes to drink a brew.
29.11.2021|Ellie Harrop

Decoding Digital: Steph Bridgeman and 'Competitive and campaign insights from search listening'

Steph Bridgeman: Competitive and campaign insights from search listening | Ahead of her talk for Door4’s Decoding Digital, we caught up with the founder of Experienced Media Analysts.
10.11.2021|Ellie Harrop

Decoding Digital: Mark Wolstenholme and 'Brand purpose and performance'

Mark Wolstenholme: The impact of an authentic brand purpose on business performance | Ahead of his talk for Door4’s Decoding Digital, we caught up with an experienced brand and purpose specialist
09.11.2021|Ellie Harrop

Decoding Digital: Jamie Kelly and 'Brand purpose and performance'

Jamie Kelly: How brand can positively impact performance and vice versa | Ahead of his talk for Door4’s Decoding Digital, we caught up with SUN’s brand strategy and identity specialist.
05.11.2021|Ellie Harrop

Developing a winning PPC keyword strategy

When it comes to PPC keyword strategy, the only right way to do it is by having a clear plan and goals. At Door4, we believe using our Test and Learn Approach encourages to scale a business up and achieve ROAS.
01.11.2021|Darren Taylor

CRO data and the importance of statistical significance

Why is statistical significance important for CRO? | Learn more about A/B test length and data interpretation to boost conversions
29.10.2021|Ellie Harrop

Mug shot - Tom Morton: Head of Acquisition

The Door4 Mug Shot interviews - as much as you can find out about us in the time it takes to drink a brew: Tom Morton, Head of Aquisitions.
27.10.2021|Jackie Yeadon

Decoding Digital: Dominic Harrington and how to 'Optimise your CRM data to drive focused performance marketing'

Ahead of his talk for Door4’s Decoding Digital, we caught up with the CRM specialist and owner of Cloud Sauce, Dominic Harrington.

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