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AI - page 2
Digital marketing costs more and delivers less for home and garden retailers. The answer isn't pulling back from digital—it's fixing three specific problems most brands are ignoring.
- Christmas exposes every weakness in your paid, organic, and onsite setup, which is why disconnected channel strategies collapse under pressure. Brands that win treat PPC, SEO, CRO, and operations as one system, using clarity, speed, and margin discipline to convert demand without burning profitability.
- AI is moving from novelty to plumbing. It clears repetitive work, speeds decisions, and gives marketers back the one resource creativity needs most: time. Here is how teams are using it today, where it helps brand and performance, and what to do next.
- AI answers are becoming the new gatekeepers of discovery. Here’s how senior marketers can pivot from rankings to references, and put PR, community and structure at the centre of Generative Experience Optimisation.
- For the past year, we’ve been talking at Advantage:AI about “agentic commerce” — the idea that customers will move from websites to conversations as the place where they buy, enquire, and resolve issues. It felt like future-gazing. But now it’s here. OpenAI’s new Instant Checkout inside ChatGPT makes this shift real. For e-commerce businesses, the question is no longer if but how fast this will impact your customers.
- Fewer clicks, noisier search results, shifting metrics — Google’s updates are here. Learn how to keep your strategy focused on results that count with Door4 team: Beth Moore, Tom Morton and Megan Jones.
- How do we unlock AI’s true potential for content creation? Phill McDowell explores how AI models already know the internet, so if you don’t give them anything new, the output will be generic.
- This is part two of our series on AI’s impact on paid media. In part one, we explored how increasing automation is limiting control and transparency in platforms like Google Ads... Now, we turn to what brands can do about it.
- Let's explore how AI is reshaping paid media. What’s changed? and why are marketers losing visibility, control, and predictability in their campaigns?