Designing Buyer Journeys That Work

Are you looking to design buyer journeys that work?

Our new E-Book is finally here, and it’s here to help you harness the power of consumer psychology to fulfil customer needs and maximize your profits.
Our 41-page E-Book introduces the very basics of System 1/System 2 and how Door4 uses this ideology to design user experiences that think both fast AND slow.

Anything that hinders the user’s experience, such as the website’s appearance or usability, may lead to the user bouncing off to explore other options. Therefore, it is imperative to ensure that the website’s structure and hierarchy are optimized to provide an effortless experience for the user. By doing so, businesses can enhance their chances of retaining customers and creating brand loyalty.

Here’s just some of what you’ll learn:

• The way people think and how this affects your bottom line.
• A brief introduction to System 1 and System 2.
• Simple definitions for UX and CRO.
• Creating structure and hierarchy that drives sales.
• The holy grail of user journeys.
• The Door4 Living, Learning, Buying framework

Written in-house by Door4 industry experts with successful backgrounds in UX and Content, this e-book is your ultimate guide to harnessing the power of consumer psychology to fulfil customer needs and maximize your profits.

In marketing, if we can empathise with the human brain’s dual operating system, we can identify what customers want/need and how we can provide this, effectively helping them make quick and easy decisions