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Scrapbook

We have a lot to talk about.

Door4 opinions and insight - exploring performance marketing, communications and optimisation.

Scrapbook - page 5

  • Marketing towards Millennials vs Gen Z
    1.09.2023   Megan Jones
    When we think about young adults as a target audience, the phrases ‘Millennials’ and ‘Gen Z’ are often used to group together the younger population as a whole, but is it right, or even effective, to use the same marketing techniques to target both groups?
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