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Articles, blog, news & tidbits

Professional insight on digital performance marketing and optimisation from Door4.

  • Tracking the right KPIs for your PPC strategy
    Establish and track the right KPIs for your PPC campaigns. Avoid mistakes many businesses make and improve your ROI with focused strategy.
    Find out more about this
  • William Sharp and his dog
    Mug shot: William Sharp, account manager
    The Door4 Mug Shot interviews - as much as you can find out about us in the time it takes to drink a brew: William Sharp, account manager.
  • How to spot and treat fake bot traffic
    Have you noticed sudden increases in your website traffic for a specific period? Before you congratulate your organic search people, check it’s not fake traffic.
  • Steve Dixon, web developer. And a llama.
    Mug shot: Steve Dixon, web developer
    The Door4 Mug Shot interviews - as much as you can find out about us in the time it takes to drink a brew.
  • How does UX research work?
    UX research uses data and anecdotal evidence to improve page design for users. Boost your conversions, remove obstacles and streamline sales journeys.
  • Are you Door4 calibre?
    Door4 are expanding our Lancashire and Manchester teams, in 2021. Are you a good fit for our business? Do you want to join a progressive, results-driven digital performance agency?
  • Tips for using PPC attribution models effectively
    PPC attribution models tell you which ads & keywords make your customers click. Find out which is best for you.
  • How does page experience SEO impact your ranking?
    Here's how Google ranks your pages based on how users experience it. Optimise to lower bounce rates, boost security and increase speed.
  • Green door
    Results roundup - what had an impact this month?
    A thrilling, rollercoaster ride through the impact of our work for clients at Door4 this month, including PPC, content and SEO.
  • Why is CRO important?
    What is CRO and why does your business need it? Reduce your CPA and create pages that convert with specialist support.
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