Mug shot – Isaac Backhouse, Copywriter

The Door4 Mug shot interviews – as much as you can find out about us in the time it takes to drink a brew. Or two… Isaac is a copywriter, so as you can expect, his answers are quite in-depth.

Name: Isaac Backhouse
Role: Copywriter
Started at Door4: I started in April last year (2022)

Want a brew? How do you take it? Tea. Strong and milky, always!

What do you do at Door4?  

I write digital content. Mainly I write blogs/articles but sometimes I write copy for web pages etc. 

Happy very belated 1-year Door4 anniversary! What has been your biggest challenge over the past year?

I’d definitely say my biggest challenge was my first role in the business as an Account Exec. When I first started, I was super panicking internally because I felt I didn’t have a clue what I was doing. I remember in my first week I went home and bought a ‘Digital Marketing for Dummies’ book. No joke. It was mainly because I felt overwhelmed with data, analytics and terms I’d never heard before like “Drop that into the deck so we can bake it into the monthly” – what does that even mean? 

It was a challenge, but a good one. Eventually, I started learning the ropes, and I think it gave me a ‘crash-course’ on digital marketing and the dynamics between all the departments within an agency. As a person in the Client Services (CS) team, you had to be a bit of a know-it-all, so kudos to the CS team. I feel I never quite got there but the challenges of that role and the learnings it brought me were certainly needed for what I do now. 

How do you see your role at Door4 developing in the future?

I’m a copywriter currently and I love the creativity involved with it. But I want to become more of an ideas guy – focusing more on the creation of ideas, concepts and advertisement campaigns, and writing the narrative for those. I see myself developing into someone who creates the start of the creative journey rather than the end of it. 

What’s the best thing about working at Door4? 

I’d say being part of a business that’s evolving and the opportunities that brings. The agency is growing and there’s a lot more room for growth too, and therefore more room for individuals like myself to develop and take on more responsibilities. 

Complete this sentence: ‘In another life. I’d have been a …

Fighter pilot. Archaeologist. Rock star. Next

If you were given tomorrow off work, what would you do for the day? 

It’s really nice weather here at the moment, and I love the sunshine, so probably anything out in the sun.

If not, I’d probably be brewing my beer, it’s called Paëgan (see what I did there??) and progressing things on that front. Or I’d be doing some work to my house. I’d be keeping myself busy doing the things I love basically. 

Name one thing you’re not very good at outside of the office 

Getting dressed. My mum still does that for me. 

That’s embarrassing.

Anyway… What would the title of your autobiography be?  

I’d probably have an excerpt from one of my old school reports as the title.

If you were a famous boxer, what would be your boxing ring walk song?

Columbia – Oasis 

At Door4, whose job would you be most scared of doing – why? 

Probably anyone who deals with numbers/data/coding. So the PPC team or developers. Numbers are like a foreign language to me. I’ve never grasped them and I probably never will. 

Tell us a (clean!) joke. 

I tried explaining to my four-year-old son that it’s perfectly normal to accidentally poop your pants. But he’s still making fun of me. 

Thanks Isaac!