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Mug shot – Tom Morton: Head of Acquisition

The Door4 Mug shot interviews – as much as you can find out about us in the time it takes to drink a brew.


Tom Morton


Head of Acquisitions

Started at Door4

About seven weeks ago

Oh you’re brand new then?

Yes but I’ve hit the ground running, working with a great team and interesting clients.

Want a brew?

Coffee please, milk and two sugars.

Any particular type/way of making?

No, I’m not fancy, I’ll drink whatever I’m given.

What do you do at Door4?

I understand why some people might confuse my job title with a business development type role – but I’m purely digital, heading up the acquisitions team and working on search and SEO strategies for clients.

I’m not as hands-on as I used to be earlier in my career but I can still poke around in a PPC account if needed. My team has great people working at the coalface, which frees me up to do more strategic work.

Now describe your role in three words.

Results for clients.

What’s been the most important development during your time working in the digital sector?

Well most of my work has been PPC based – and for me the biggest change was the switch from the old Google Ads interface to the current one a few years ago – I still miss the old interface.

I’d also say the shift towards increased automation – the challenge for us is harnessing its potential power and intelligence, without letting it spend all of the budget.

Complete this sentence: ‘In another life. I’d have been a …’

Web developer probably, that’s what I started doing – although I wasn’t that good.

That’s not another life, there are devs in your office!

Ok, maybe a footballer – I’m a goalkeeper. My uncle used to say that keepers have the brains of slugs. I don’t think that’s quite true but I’m definitely fearless when it comes to a robust challenge from a big number nine.

Name one thing you’re not very good out of the office:

Keeping to other people’s schedules.

Unfortunately for my friends I’m always so busy, whether it’s out with my dog (border collie/staffie cross), or if my girlfriend wants to do some decorating.

What’s the best thing about working at Door4?

I’ve only been here a few weeks! I’d say the people though – everyone was welcoming from day one and I’ve made some good friends already.

Who is your professional hero?

Well I wouldn’t say a hero as such – but I respect Gary Vee’s way of doing certain things. He’s a professional who doesn’t necessarily act professionally. But generally what he says he’s going to do, he does – and that’s rare with some people in his position.

What makes the perfect Door4 client?

One that can trust us to do the job. Set us targets then watch us smash it out of the park.

At Door4, whose job would you be most scared of doing – why?

Dan – like I said, I was a terrible developer. I hated when a client wanted to know why their site was down even though I’d not done anything to it.

With my current role now I can use my creative side and my data driven side – but I wouldn’t want to be 100 percent of either.

How do you see your role at Door4 developing in the future?

What I do is very much related to scaleability. We have a growth plan and we’re on a path towards that now, so I see myself dealing more with clients, delivering more on the strategic side while my team deals more with the performance.

Tell us a (clean) joke.

What’s the difference between roast beef and pea soup? Anyone can roast beef but not everyone can pea soup.

Thanks Tom!

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