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Articles, blog, news & tidbits

Professional insight on digital performance marketing and optimisation from Door4.

  • ICYMI in May 2020: Paid Media & social roundup
    • Organic Social
    • Paid Media
    • Paid Social
    May's curated news and observations about Paid Media and Social from the desk of Steven Johns, Door4’s PPC Expert, Marketing Strategist and Top 50 PPC Influencer 2019.
    Find out more about this
  • What Google’s free Shopping listings mean for your e-commerce biz
    You’ll soon be able to list products for free on the Google Shopping tab. Is it worth it, is there a downside, and where is this all leading? Our best e-com minds are all over it...
  • Is your custom technology holding you back?
    If you think it’s impossible to meet your complex business requirements with a modern website development… it’s not. And you'll get additional functionality.
  • Schema is a big, quick win for SEO
    Schema (structured markup) lights the way for Google bots at the confluence of creative content and technical SEO. Here’s how to max it for SERPs and traffic.
  • Granting access to Google Analytics
    A short guide illustrating how to allow Door4 (and optionally manage) your Google Analytics profiles.
  • Marketing in uncertain times
    How will you ensure that your brand will endure the stresses and strains of the lockdown situation? Here's a solid strategy for you, with learnings from Google.
  • Door4 + Coronavirus
    A business update on the impact of Coronavirus/COVID-19 on our operations - we're still working for our clients and even onboarding new ones.
  • Pointing at laptop screen
    Tips to cut your wasted ad spend
    It’s common for Paid Search accounts to waste ad spend. But it doesn’t have to be like this! Here’s how to optimise your account so it makes more money for you.
  • ICYMI in February 2020: Paid Media & social roundup
    February's curated news and observations about Paid Media and Social from the desk of Steven Johns, Door4’s PPC Expert, Marketing Strategist and Top 50 PPC Influencer 2019.
  • Kill your heroes (a stimulating update from your Chief Boring Officer)
    A tale of four heroes and how - when it comes to smashing your KPIs - boring can be the ideal state of affairs if the context demands it. Would you rather have a pretty website, or an effective one?
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