Didn’t have a chance to tune in live to our Webinar? Fear not, we now have the recording available!
“See, Think, Do Care: Content and Campaigns for Every Stage of Buyer Intent,” was presented by Door4 founder, Leon Calverley. A journey through the fundamentals of the STDC framework, demonstrating how it can revolutionize your approach to creating compelling content and campaigns.
We were joined by Andrew Thomas FRSA, Google-approved trainer and digital transformation coach. Andrew works with global enterprises and SMEs across the UK and Europe, delivering programs for Google Academy and Goldman Sachs 10KSB.
In today’s ever-evolving digital landscape, understanding buyer intent is crucial for businesses striving to thrive in a competitive market. The STDC methodology offers a comprehensive solution by providing a strategic framework that caters to every stage of the buyer’s journey.
Andrew Thomas took us right back to the beginning of STDC. Starting in 1898, which is where the fundamentals of the customer journey began! Andrew then expands into the data-driven world that we are in today, and explores the ‘messy middle’ of the purchase process. How can we make sense of our data? By looking from the See, Think, Do, Care lense!
Throughout this webinar, Leon Calverley then delved into each stage of the STDC model, offering practical insights and actionable strategies. Whether you’re focused on lead generation or catering to e-commerce clients, you’ll discover how to tailor your content and campaigns to address your target audience’s specific needs and intentions.
Looking for more events from Door4?
Join us at our next in-person event this July!
Target Market Matrix: How to define, reach and convert the ideal customer – Thursday 13th July, Centenary Suite, Turf Moor, Burnley FC, Burnley.
23.12.2022|We asked Door4 Head of Acquisition, Tom Morton, What will happen to my marketing funnel in GA4?
20.12.2022|At Door4, our aim is to make your transition to GA4 as straight-forward as possible. So, if you need any help or advice on building custom explorations, interpreting GA4 data, or ensuring your setup is correct and measuring accurately.
19.06.2020|Trying out new copy gives you the opportunity to discover what pushes your visitors’ buttons - and the words that will make them press yours. Get testing!
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