Innovation Explorer - Request a call
Ready to explore the possibilities?
Request a quick call with our team to find out how the Innovation Explorer program can help your business take its next big leap into AI and automation.
SEO - page 2
SEO isn’t about drowning in dashboards - it’s about focusing on the few metrics that actually move the needle. Forget vanity stats and start measuring what drives real business results.
- Search is evolving - are we keeping up? OpenAI has introduced shopping capabilities within ChatGPT. Users can now ask questions and receive direct product recommendations, drawing from Microsoft and Meta feeds.
- Emerging research on AI Overviews highlights stark shifts in click-through rates, with organic clicks dropping significantly for queries featuring these AI elements, yet rising for those without them. As a result, brands—especially in fields like KBB and home and garden—are prompted to rethink their digital strategy
- Leon delves into the critical role of site search in improving user experience, conversion, and data-driven decision making. He highlights how advanced search functionalities can drive both e-commerce and non e-commerce success through analytics, personalisation, and continuous optimisation. How will you transform your site search approach to meet evolving customer expectations?
- The December 2024 Core Update from Google has kept the SEO community on their toes, coming just a week after November's update. With promises of frequent updates in the future, what strategies should marketers implement to stay ahead?
- Schema markup is quickly becoming essential for SEO, especially with the rise of AI-powered search. Innovations like ChatGPT and Google's Gemini are changing how search engines understand online content. By structuring your data with schema markup, you're not only improving your visibility in search results, but also preparing for a future where search engines prioritise meaning and context.
- Our latest roundup showcases our team's latestachievements, from a 57% conversion rate increase to a 300% ROAS on Facebook ads. It's clear that tailored strategies are key!
- Finding the right mix of transactional and non-transactional content can elevate your content strategy. Are you aligning effectively with your audience's journey?
- We explore the importance of SEO in driving organic traffic, the cost implication and best areas to focus your resources.