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Articles, blog, news & tidbits

Professional insight on digital performance marketing and optimisation from Door4.

  • Door4 + Coronavirus
    A business update on the impact of Coronavirus/COVID-19 on our operations - we're still working for our clients and even onboarding new ones.
    Find out more about this
  • Pointing at laptop screen
    Tips to cut your wasted ad spend
    It’s common for Paid Search accounts to waste ad spend. But it doesn’t have to be like this! Here’s how to optimise your account so it makes more money for you.
  • ICYMI in February 2020: Paid Media & social roundup
    February's curated news and observations about Paid Media and Social from the desk of Steven Johns, Door4’s PPC Expert, Marketing Strategist and Top 50 PPC Influencer 2019.
  • Kill your heroes (a stimulating update from your Chief Boring Officer)
    A tale of four heroes and how - when it comes to smashing your KPIs - boring can be the ideal state of affairs if the context demands it. Would you rather have a pretty website, or an effective one?
  • ICYMI in January 2020: Paid Media & social roundup
    January's curated news and observations about Paid Media and Social from the desk of Steven Johns, Door4’s PPC Expert, Marketing Strategist and Top 50 PPC Influencer 2019.
  • Magento’s June deadline is a call to action
    It’s untenable to stay on an unsupported e-commerce platform. Will you step up to Magento 2 or do you need to explore other options like WooCommerce or Shopify?
  • ICYMI in November: Paid Media & social roundup
    November's curated news and observations about Paid Media and Social from the desk of Steven Johns, Door4’s PPC Expert, Marketing Strategist and Top 50 PPC Influencer 2019.
  • Woman working on laptop
    15 rules, tips and mantras to improve your web copy
    Not a copywriter but still need to write copy? Whether you love or loathe making pixels into words, here’s valuable insight into how the pros craft good web copy.
  • ICYMI in October: Paid Media & social roundup
    This month's curated news and observations about Paid Media and Social from the desk of Steven Johns, Door4’s PPC Expert, Marketing Strategist and Top 50 PPC Influencer 2019.
  • How to tame your Big Data dashboards
    Google Data Studio dashboards seemed the logical answer to serving clients with real time business intelligence from SEO and PPC streams. Here’s how we got it all to work.
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