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Articles, blog, news & tidbits

Professional insight on digital performance marketing and optimisation from Door4.

  • Woman typing on laptop
    Expert tips on refining your internal linking strategy
    Internal linking is often overlooked and can be hard to get right. Here’s my tried and tested shortlist of what to do - and what not to do - when using internal links on your site.
    Find out more about this
  • ICYMI in August: Paid Media & social roundup
    Welcome to August's curated news and observations about Paid Media and Social from the desk of Steven Johns, Door4’s PPC Expert, Marketing Strategist and Top 50 PPC Influencer 2019.
  • Olivia, Keeley and Sean
    Door4 appoints new executives
    We're pleased to announce we've appointed two digital marketing executives. Meet Keeley and Olivia, who will work on a range of retained accounts and website projects for e-commerce and lead generation brands.
  • Search leeds
    'Brilliant' Search Leeds reflects sector’s evolution
    Two lucky so-and-sos from Door4 sneaked off to Search Leeds 2019 without me and all I got was this lousy interview... actually, great context on how search is evolving.
  • ICYMI in July: Paid Media & social roundup
    Welcome to July's curated news, facts and observations about Paid Media and Social from the desk of Steven Johns, Door4’s PPC Expert, Marketing Strategist and Top 50 PPC Influencer.
  • Train moving fast while passing through a station
    Don’t let a slow website trip your conversions
    Page speed affects everything from bounce rates to e-commerce transactions and your brand’s position in SERPs. But who is responsible for doing something about it?
  • ICYMI in June: Paid Media & social roundup
    Welcome to June's curated news, facts and observations about Paid Media and Social from the desk of Steven Johns, Door4’s PPC Expert, Marketing Strategist and Top 50 PPC Influencer.
  • How to survive being a marketing manager
    What helps a modern marketing manager get things done, when she’s already the most organised person in the room? She probably has an app for it.
  • ICYMI in May: Paid Media & social roundup
    Welcome to this month’s curated news, facts and observations about Paid Media and Social from the desk of Steven Johns, Door4’s PPC Expert, Marketing Strategist and Top 50 PPC Influencer.
  • Great expectations: why businesses and agencies break up
    Anecdotally, we know a high percentage of new clients are running away from an agency they weren’t happy with. But a rocky relationship is easy to fix if you set and meet expectations with openness and honesty.
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