Scrapbook
We have a lot to talk about.Door4 opinions and insight - exploring performance marketing, communications and optimisation.
Scrapbook - page 13
Bruce Wright: Are you in control of your product data? | Ahead of his talk for Door4’s Decoding Digital, we caught up with Pimberly’s VP of sales & channel.
We asked Door4 Optimisation Consultant, Conrad Grimshaw... How do you discover what website visitors think, feel, want and need?
- Rob Hallam: Never lose sight of your audience | Ahead of his talk for Door4’s Decoding Digital, we caught up with Bigtank’s MD
- Chloe Sinclair: The importance of testing | Ahead of her talk for Door4’s Decoding Digital, we caught up with UserZoom’s remote user experience testing specialist.
- Kevin Robinson: Using data to improve rather than prove performance | Ahead of his talk for Door4’s Decoding Digital, we caught up with Brainlabs Digital’s data strategist.
- Each time you make a subjective assumption of what will enhance your conversions, you risk derailing progress and losing money. UX testing is the only way to safeguard capital investment on website development - and it gets better results.
- Your customers want information fast. If the design of your website is confusing, they’ll go somewhere else. Creating instant clarity supports the human preference for instinctive decision-making and makes the sale.
- The human brain is impulsive and favours speedy decisions, but it’s also highly emotional and loves a good story. Identifying the right words means tapping into the driving motivations at each point in their journey.
- Structure and hierarchy drive the buyer journey from awareness to conversion. The human brain wants a fast experience, or one that feels fast. If the look and feel of your website is getting in their way, they’ll bounce somewhere else to spend their money.
- User experience (UX) works rationally with theories of consumer psychology to optimise buyer journeys. Interesting, when you consider customers make purchasing decisions using ‘the emotional brain’.
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