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Articles, blog, news & tidbits

Professional insight on digital performance marketing and optimisation from Door4.

  • ICYMI in January 2020: Paid Media & social roundup
    January's curated news and observations about Paid Media and Social from the desk of Steven Johns, Door4’s PPC Expert, Marketing Strategist and Top 50 PPC Influencer 2019.
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  • Magento’s June deadline is a call to action
    It’s untenable to stay on an unsupported e-commerce platform. Will you step up to Magento 2 or do you need to explore other options like WooCommerce or Shopify?
  • ICYMI in November: Paid Media & social roundup
    November's curated news and observations about Paid Media and Social from the desk of Steven Johns, Door4’s PPC Expert, Marketing Strategist and Top 50 PPC Influencer 2019.
  • Woman working on laptop
    15 rules, tips and mantras to improve your web copy
    Not a copywriter but still need to write copy? Whether you love or loathe making pixels into words, here’s valuable insight into how the pros craft good web copy.
  • ICYMI in October: Paid Media & social roundup
    This month's curated news and observations about Paid Media and Social from the desk of Steven Johns, Door4’s PPC Expert, Marketing Strategist and Top 50 PPC Influencer 2019.
  • How to tame your Big Data dashboards
    Google Data Studio dashboards seemed the logical answer to serving clients with real time business intelligence from SEO and PPC streams. Here’s how we got it all to work.
  • ICYMI in September: Paid Media & social roundup
    This month's curated news and observations about Paid Media and Social from the desk of Steven Johns, Door4’s PPC Expert, Marketing Strategist and Top 50 PPC Influencer 2019.
  • Woman typing on laptop
    Expert tips on refining your internal linking strategy
    Internal linking is often overlooked and can be hard to get right. Here’s my tried and tested shortlist of what to do - and what not to do - when using internal links on your site.
  • ICYMI in August: Paid Media & social roundup
    Welcome to August's curated news and observations about Paid Media and Social from the desk of Steven Johns, Door4’s PPC Expert, Marketing Strategist and Top 50 PPC Influencer 2019.
  • Olivia, Keeley and Sean
    Door4 appoints new executives
    We're pleased to announce we've appointed two digital marketing executives. Meet Keeley and Olivia, who will work on a range of retained accounts and website projects for e-commerce and lead generation brands.
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