14.04.2023|
We asked Door4 Head of Acquisition, Tom Morton, Should I use AI to write content on my website?
Ask The Expert – How do I know which CRO tests will have the greatest impact?
How do I know which CRO tests will have the greatest impact?
We start with research! so… gathering data through analysis; this is heuristics, quantitative and qualitative.
The next step is prioritization, where we use a framework to score problem statements and hypothesis based on several key factors like the traffic levels, and then if it’s above or below the fold. This then develops a score where we identify opportunities for testing that will create maximum impact which then feeds into our six-month plan.
We have a family sector client that through research we found traffic and search queries around financial support and information around that. By testing in this area across the site, we saw a 24% improvement in conversion rate.
Want to know more about CRO and how we can help?
Ask More Experts...
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06.04.2023|We asked Door4 Performance Strategist, Holly Neal, How do you use customer data to inform conversion rate optimisation?
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04.04.2023|We asked Door4 Head of Acquisition, Tom Morton, How do we measure the success of influencer marketing campaigns?
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