14.04.2023|
We asked Door4 Head of Acquisition, Tom Morton, Should I use AI to write content on my website?
Ask The Expert – How do I know which CRO tests will have the greatest impact?
How do I know which CRO tests will have the greatest impact?
We start with research! so… gathering data through analysis; this is heuristics, quantitative and qualitative.
The next step is prioritization, where we use a framework to score problem statements and hypothesis based on several key factors like the traffic levels, and then if it’s above or below the fold. This then develops a score where we identify opportunities for testing that will create maximum impact which then feeds into our six-month plan.
We have a family sector client that through research we found traffic and search queries around financial support and information around that. By testing in this area across the site, we saw a 24% improvement in conversion rate.
Want to know more about CRO and how we can help?
Ask More Experts...
-
-
06.04.2023|We asked Door4 Performance Strategist, Holly Neal, How do you use customer data to inform conversion rate optimisation?
-
04.04.2023|We asked Door4 Head of Acquisition, Tom Morton, How do we measure the success of influencer marketing campaigns?
Similar articles to this
-
24.11.2022|We asked Door4 Paid Media Specialist, Jack Holden - How will ads work in a "cookie-less" world?
-
24.11.2022|We asked Door4 Paid Media Specialist, Jack Holden - Why aren't my ads appearing at the top of the search results?
Scrapbook
We have a lot to talk about.Door4 opinions and insight - exploring performance marketing, communications and optimisation.
Proud to work with
