Close
Menu
  1. Scrapbook
  2. Ask The Expert – How do I know which CRO tests will have the greatest impact?
Ask the expert - Holly Neal

Ask The Expert – How do I know which CRO tests will have the greatest impact?

Holly Neal
How do I know which CRO tests will have the greatest impact?

We start with research! so… gathering data through analysis; this is heuristics, quantitative and qualitative.

The next step is prioritization, where we use a framework to score problem statements and hypothesis based on several key factors like the traffic levels, and then if it’s above or below the fold. This then develops a score where we identify opportunities for testing that will create maximum impact which then feeds into our six-month plan.

We have a family sector client that through research we found traffic and search queries around financial support and information around that. By testing in this area across the site, we saw a 24% improvement in conversion rate.

Want to know more about CRO and how we can help?

Ask More Experts...
Similar articles to this

Scrapbook

Articles, blog, news & tidbits

Professional insight on digital performance marketing and optimisation from Door4.

Are your marketing efforts matching your commercial goals?

Speak to David, our Head of Business Development, to arrange for our specialists to evaluate your marketing efforts against your commercial goals

Proud to work with

Join us for our Decoding Digital events

Join Door4 and our guest speakers, as we explore the fundamentals of revenue optimisation - and how getting the basics right leads to more leads, more sales, more profit.