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  1. Scrapbook

Scrapbook

We have a lot to talk about.

Door4 opinions and insight - exploring performance marketing, communications and optimisation.

Scrapbook - page 17

  • 14.12.2021   Jackie Yeadon
    Each time you make a subjective assumption of what will enhance your conversions, you risk derailing progress and losing money. UX testing is the only way to safeguard capital investment on website development - and it gets better results.
  • 14.12.2021   Jackie Yeadon
    The human brain is impulsive and favours speedy decisions, but it’s also highly emotional and loves a good story. Identifying the right words means tapping into the driving motivations at each point in their journey.
  • 14.12.2021   Jackie Yeadon
    Structure and hierarchy drive the buyer journey from awareness to conversion. The human brain wants a fast experience, or one that feels fast. If the look and feel of your website is getting in their way, they’ll bounce somewhere else to spend their money.
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