Performance marketing vs brand marketing; is a very nuanced question for me. Performance marketing is very much geared around the intent a customer has and trying to understand that intent and forcing them through a customer journey. Whereas brand marketing is much more broad and much more focused on trying to create brand affinity and aspiration towards that brand through different messaging types, and not always focused on the call to action or getting the customer necessarily to do ‘a thing’, e.g. make a purchase.
14.04.2023|We asked Door4 Head of Acquisition, Tom Morton, Should I use AI to write content on my website?
06.04.2023|We asked Door4 Performance Strategist, Holly Neal, How do you use customer data to inform conversion rate optimisation?
04.04.2023|We asked Door4 Head of Acquisition, Tom Morton, How do we measure the success of influencer marketing campaigns?
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Door4 opinions and insight - exploring performance marketing, communications and optimisation.