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We have a lot to talk about.Door4 opinions and insight - exploring performance marketing, communications and optimisation.
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Page speed affects everything from bounce rates to e-commerce transactions and your brand’s position in SERPs. But who is responsible for doing something about it?
Welcome to June's curated news, facts and observations about Paid Media and Social from the desk of Steven Johns, Door4’s PPC Expert, Marketing Strategist and Top 50 PPC Influencer.
- What helps a modern marketing manager get things done, when she’s already the most organised person in the room? She probably has an app for it.
- Welcome to this month’s curated news, facts and observations about Paid Media and Social from the desk of Steven Johns, Door4’s PPC Expert, Marketing Strategist and Top 50 PPC Influencer.
- Anecdotally, we know a high percentage of new clients are running away from an agency they weren’t happy with. But a rocky relationship is easy to fix if you set and meet expectations with openness and honesty.
- After leadership training, my new plan consists of three items. I have also revised my role in my own company and have a commitment to the numbers that matter.
- I owe everything I know about Paid Search to my mistakes and learning from them. My brightest light bulb moment showed the junior executive version of me that I’d been getting it wrong.
- New websites are fun, shiny, gorgeous and replacing your website might seem like the best solution to conversion issues. But starting again from scratch could be unnecessary.
- Your objective is to proactively respond to an evolving situation, informing and reassuring everyone affected. In other words, catch your brand.
- Your objective is to proactively respond with appropriate security interventions and communications. What’s the first thing you’d do?
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