How do I analyse my conversion optimisation test performance?
The core elements we consider on a site to improve conversions are:
We have functionality. This is easing user journeys by ensuring a smooth and reliable website performance. This could be creating a bespoke wizard to help visitors find the right product for them.
Next, we’ve got aesthetics. This is influencing user behavior through visual context, such as button colors.
Then we’ve got content speaking to the beliefs and motivations of your users, for example, testing the tone of voice in a call to action.
Finally, there is structure. So this is guiding users through the website effectively. This could be the position of a form on the page and if you put it at the top or lower down underneath the persuasive messaging.
Have you considered all of these key elements when planning your customer journey?