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UX & CRO - page 4
A peep through the keyhole at some of the marketing and optimisation tactics and results this month at Door4.
- Each time you make a subjective assumption of what will enhance your conversions, you risk derailing progress and losing money. UX testing is the only way to safeguard capital investment on website development - and it gets better results.
- Your customers want information fast. If the design of your website is confusing, they’ll go somewhere else. Creating instant clarity supports the human preference for instinctive decision-making and makes the sale.
- The human brain is impulsive and favours speedy decisions, but it’s also highly emotional and loves a good story. Identifying the right words means tapping into the driving motivations at each point in their journey.
- Structure and hierarchy drive the buyer journey from awareness to conversion. The human brain wants a fast experience, or one that feels fast. If the look and feel of your website is getting in their way, they’ll bounce somewhere else to spend their money.
- User experience (UX) works rationally with theories of consumer psychology to optimise buyer journeys. Interesting, when you consider customers make purchasing decisions using ‘the emotional brain’.
- Why is statistical significance important for CRO? | Learn more about A/B test length and data interpretation to boost conversions
- Reduce bounce rates and improve user experience for your customers.
- Learn how to make the right changes to your website to improve your conversions and sales.
- Could your WooCommerce website benefit from a better checkout experience or speed optimisation? There’s a plugin for that. Our experts list their top 5 faves.