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Strategy - page 3
Is the traditional marketing funnel outdated? We embrace the “Living, Learning, Buying” approach for a more dynamic view on consumer behaviour.
- Understanding your target audience is key to effective marketing strategies. Holly Neal explains why it’s crucial to focus on this first for sustainable growth.
- Find out what's going on at Door4. We're all about results. Read on to see what our team has been working on and what had impact in the last 3 months.
- Reallocating budgets isn’t always straightforward, but it can be essential for progress. Door4's recent re-platforming of Plumbs' site is a masterclass in strategic investment for long-term gains.
- Navigating the complexities of a marketing budget is more critical than ever. In her insightful article, Beth Moore breaks down how to invest wisely, aligning your spending with both seasonal trends and user behaviours.
- Do you have ambitious growth targets but a less-than-ambitious budget? If brand-building vs. sales generation is a puzzle to you, we break down the concepts and point out the traps that can erode market share.
- Find out what's going on at Door4. We're all about results. Read on to see what our team has been working on and what had impact!
- Find out what's going on at Door4. We're all about results. Read on to see what our team has been working on and what had impact.
- Delve into the shifting dynamics of the home mover segment, exploring the decline in traditional product research online and the rise of a more hands-on, knowledge-seeking consumer base.