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Tag: generative ai
The "wow" phase of AI is over. If you’re still using it to churn out content, you aren’t innovating, you’re just adding to the noise. We spoke with John O’Rourke and Leon Calverley to discuss the "luxury" choice every marketing leader must make: stopping the busywork to finally fix your processes.
- Generative AI has dramatically reshaped content production in marketing, offering a blend of creativity and efficiency. While the benefits include scalability and personalisation, there are potential risks in over-reliance on AI.