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Tag: communication
There are plenty of ways to measure a good client relationship. Retention. Results. Renewal rates. But Romesa Kamran, Client Services Executive at Door4, says the moment she knows a partnership is genuinely working is harder to quantify than any of those.
- We live in a world of dashboards, attribution models, and weekly reports packed with numbers. But when it comes to measuring what's working, most of it is noise. Phil McDowell, Account Manager at Door4, makes the case for the one metric that tells you the truth at the end of the quarter.
- We sit down with our client services team and MD to find out what an embedded agency relationship actually looks like day to day, and why it matters more than ever.
- Generative AI has dramatically reshaped content production in marketing, offering a blend of creativity and efficiency. While the benefits include scalability and personalisation, there are potential risks in over-reliance on AI.
- WhatsApp's potential for home & garden brands is intriguing. High open rates and personalized engagement suit considered purchases, but concerns remain. Can it cater to infrequent buyers? Will ROI justify investment?