Innovation Explorer - Request a call
Ready to explore the possibilities?
Request a quick call with our team to find out how the Innovation Explorer program can help your business take its next big leap into AI and automation.
Tag: ai
Google's updated AI content guidance asks for manual fact-checking of everything, metadata included. What changed, and how to check what's already live.
- "How can I use AI in my business?" It's the question every marketing team is asking. At Door4's Marketing Multiplier event, Leon Calverley and the team answered it live, building a full brand concept from a blank page in around 30 minutes and showing how the same approach turns a 20-item backlog into 40 or 50.
- AI can draft a factual product description in seconds. Whether that helps or hurts your SEO comes down to what you do before you press generate, and who checks the output after.
- The default instinct when AI and budget pressure arrive together is to treat AI as a cost-reduction tool. Three contributors make the case for a different approach: using AI to expand what your marketing team can attempt, not just to do existing things more cheaply
- SEO is still SEO. Google recently published its first official guide to optimising for its AI search features, and the headline for anyone being sold a pivot is a short one.
- AI has made paid media targeting genuinely more efficient - but not all of it works in the advertiser's favour. Owen Driver and Tom Morton break down where the technology earns its keep, and where marketers need to keep a closer eye on what the platforms are actually doing.
- AI-led discovery is changing which brands surface when someone asks a question, and PR measurement is finally being held to a higher standard than column inches and estimated reach. The two are more connected than most teams realise.
- Businesses are building AI into their operations faster than ever. The efficiency gains are real. But there's a risk emerging that Sean Dwyer, Managing Director at Door4, thinks isn't being discussed enough.
- Testing small isn't about speed, it's about knowing when to stop. From crawl-stage prototypes to signals that matter more than ROI, here's what happens when you build something small and are honest about whether it's worth scaling.
- GenAI has made it easy to build new marketing tools. Turning them into something the business actually uses is the hard part. Leon Calverley explores why most pilots stall and what it takes to turn early wins into lasting capability.