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ScrapbookDoor4 opinions and insight - our articles features and ramblings.
We explore performance marketing, AI, communications and optimisation.
Scrapbook - page 19
The human brain is impulsive and favours speedy decisions, but it’s also highly emotional and loves a good story. Identifying the right words means tapping into the driving motivations at each point in their journey.
- Structure and hierarchy drive the buyer journey from awareness to conversion. The human brain wants a fast experience, or one that feels fast. If the look and feel of your website is getting in their way, they’ll bounce somewhere else to spend their money.
- User experience (UX) works rationally with theories of consumer psychology to optimise buyer journeys. Interesting, when you consider customers make purchasing decisions using ‘the emotional brain’.
- The Door4 Mug shot interviews - as much as you can find out about Lisa in the time it takes to drink a brew.
- Steph Bridgeman: Competitive and campaign insights from search listening | Ahead of her talk for Door4’s Decoding Digital, we caught up with the founder of Experienced Media Analysts.
- Mark Wolstenholme: The impact of an authentic brand purpose on business performance | Ahead of his talk for Door4’s Decoding Digital, we caught up with an experienced brand and purpose specialist
- Jamie Kelly: How brand can positively impact performance and vice versa | Ahead of his talk for Door4’s Decoding Digital, we caught up with SUN’s brand strategy and identity specialist.
- When it comes to PPC keyword strategy, the only right way to do it is by having a clear plan and goals. At Door4, we believe using our Test and Learn Approach encourages to scale a business up and achieve ROAS.
- Why is statistical significance important for CRO? | Learn more about A/B test length and data interpretation to boost conversions
- The Door4 Mug Shot interviews - as much as you can find out about us in the time it takes to drink a brew: Tom Morton, Head of Aquisitions.
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