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Mug shot – Lisa Appleby: Optimisation Consultant

The Door4 Mug shot interviews – as much as you can find out about us in the time it takes to drink a brew.


Lisa Appleby


Optimisation consultant

Started at Door4

March 2021

Want a brew?

No thanks, I’m on water – I don’t drink hot drinks.

Eh? How do you start in a morning?

I know, I don’t make them either, much to people’s frustration.

What do you do at Door4?

I manage our SEO services, so on the technical side that means developing strategies for clients and co-ordinating how required work is briefed in to developers and other teams.

Then there’s also the implementation and delegation associated with the day-to-day SEO performance.

Now describe your role in three words.

Sorry, it’s too tempting not to: search engine optimisation.

What’s been the most important development during your time working in the digital sector?

Probably every time there’s a major update to Google’s algorithm. For example, the introduction of ‘Page Experience’ and changes to Core Web Vitals this year moved the goalposts for what I do. But they’re all aimed at improving the experience for the user and we don’t see any of the black hat techniques that were around ten or more years ago, so it’s fine.

Complete this sentence: ‘In another life. I’d have been a …’

Vet. I grew up on a farm, so wanted to do that until I found out it was seven years of university.

Name one thing you’re not very good out of the office:

Timekeeping. Although Sean might say that applies in the office as well.

What’s the best thing about working at Door4?

Without wanting to sound too cheesy – the people and the culture. My colleagues are also friends.

Who is your professional hero?

Viola Eva, the founder of Flow SEO. Technical SEO is a very male dominated field and she’s proven that women can be successful in this sector.

What makes the perfect Door4 client?

One that almost acts as part of our team – meaning that they give us all the info we need to do the job and trust to deliver the results, with us all working towards the same goal.

At Door4, whose job would you be most scared of doing – why?

Sean. Whenever I look at his calendar to see if I can grab him for a sit down, it’s a sea of meetings, travelling, pitches and so on. He never stops.

How do you see your role at Door4 developing in the future?

We’re in an exciting period of growth at the moment, so as our client base expands I’d like my team to get bigger to enable us to do even better work for clients.

If you could rank #1 on Google for any search term, what would it be?

World’s best SEO!

Tell us a (clean) joke.

Why was the pie standing on the corner? Because it was meetin’ potato.

Thanks Lisa!

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