Tag: home and garden
A robust content strategy is essential. Crafting a content strategy isn't just smart business—it's a necessity in today’s digital age. Isaac Backhouse from Door4 delves into why brands need a content strategy, it's a blend of creativity and precision, ensuring your brand's voice is not just heard, but remembered.
- Home and garden brands are working in a space where trends don’t just creep in—they show up fast, and you’ve got to be ready for them.
- Unlocking the complexities behind marketing in the KBB sector, Leon Calverley explains why effective measurement goes beyond just data collection. It's about understanding which metrics genuinely matter and drive action. Think of your measurement plan as a roadmap—are you clear on your destination yet?
- Is the traditional marketing funnel outdated? We embrace the “Living, Learning, Buying” approach for a more dynamic view on consumer behaviour.
- Delve into the shifting dynamics of the home mover segment, exploring the decline in traditional product research online and the rise of a more hands-on, knowledge-seeking consumer base.
