Scrapbook
We have a lot to talk about.Door4 opinions and insight - exploring performance marketing, communications and optimisation.
Scrapbook - page 4
Schema markup is quickly becoming essential for SEO, especially with the rise of AI-powered search. Innovations like ChatGPT and Google's Gemini are changing how search engines understand online content. By structuring your data with schema markup, you're not only improving your visibility in search results, but also preparing for a future where search engines prioritise meaning and context.
- Paid media is essential in the competitive landscape of home and garden e-commerce, where it can drive brand awareness and sales. Are you ready to embrace a paid media strategy to achieve your revenue goals?
- The home and garden retail market is currently displaying a blend of challenges and opportunities. Noteworthy brands are facing significant sales declines, while others flourish through strategic growth and diversification efforts. It highlights the importance of adaptability in marketing. How are you seeking to evolve your strategies amidst these changes?
- Generative AI has dramatically reshaped content production in marketing, offering a blend of creativity and efficiency. While the benefits include scalability and personalisation, there are potential risks in over-reliance on AI.
- Finding the right mix of transactional and non-transactional content can elevate your content strategy. Are you aligning effectively with your audience's journey?
- WhatsApp's potential for home & garden brands is intriguing. High open rates and personalized engagement suit considered purchases, but concerns remain. Can it cater to infrequent buyers? Will ROI justify investment?
- UK's CMA cracks down on misleading online sales tactics. Simba Sleep and Wowcher face scrutiny over false discounts and deceptive urgency techniques. Marketers must prioritize transparency and honesty to build consumer trust in an era of heightened scrutiny.
- Explore the nuances of key paid media channels—Paid Search, Shopping, and Paid Social—with essential tips for leveraging them effectively.
- A dual-lens marketing approach that balances future and current demand is key. We focus on becoming "famous" while optimising every stage of the buyer journey.
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