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  • 07.02.2025   Annabel Pearson
    Emerging research on AI Overviews highlights stark shifts in click-through rates, with organic clicks dropping significantly for queries featuring these AI elements, yet rising for those without them. As a result, brands—especially in fields like KBB and home and garden—are prompted to rethink their digital strategy
  • Saul Bass style illustratoin to support planning and testing
    13.12.2024   Leon Calverley
    In a fast-paced digital marketing landscape, meticulous planning and rigorous testing are the cornerstones of effective campaigns. Understanding your audience and employing A/B testing can differentiate between success and mediocrity. Are you just "doing the stuff" or are you top-and-tailing with effective planning and testing?
  • A shopping cart filled with garden essentials in an outdoor garden center. The cart contains a mix of weatherproof cushions, potted plants, gardening
    10.12.2024   Annabel Pearson
    Home and garden brands are working in a space where trends don’t just creep in—they show up fast, and you’ve got to be ready for them.
  • Direct to consumer illustration
    02.12.2024   Leon Calverley
    In the transforming world of retail, DTC (Direct-to-Consumer) marketing is not just a passing trend; it's a revolution. Home and garden brands in the UK need to adapt quickly to survive. The demise of Made.com serves as a stark reminder of the challenges that come with this shift. How can brands leverage DTC opportunities while avoiding the pitfalls that others have faced?