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Paid Social
Let's explore how AI is reshaping paid media. What’s changed? and why are marketers losing visibility, control, and predictability in their campaigns?
- Navigating the world of Paid Social requires not just budgeting but also a dash of creativity. Carly Tallentire, Account Manager here at Door4 reveals the power of forecasting, experimentation, and knowing your audience, showcasing a blend of art and science in marketing.
- Mastering the art of scroll-stopping ads is key to capturing attention in the digital age. From bold statements to targeted questions, the right strategy can make all the difference. How do you make your ads irresistible to your audience?
- Intrigued by paid social media but unsure where to focus? This strategic guide delves into the benefits and nuances of various platforms, from TikTok's dynamic engagement to LinkedIn's B2B precision.
- Paid media is essential in the competitive landscape of home and garden e-commerce, where it can drive brand awareness and sales. Are you ready to embrace a paid media strategy to achieve your revenue goals?
- Explore the nuances of key paid media channels—Paid Search, Shopping, and Paid Social—with essential tips for leveraging them effectively.
- A short guide illustrating how to allow Door4 to view (and optionally manage) your Facebook/Meta ads account.
- Remarketing offers an all-important second (and third, fourth, fifth....) chance to connect with those visitors who have shown interest but haven't taken the desired action...
- With the change from Goals to Conversion events, marketers can review their core metrics and confirm the most important to their business. Door4 expert Holly Neal takes us through the process to track conversions.
- Will the cookieless GA4 be as accurate as UA? To explore this Door4 expert Jack Holden take a look at some of the ways GA4 differs from the current UA platform.